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Radcollector.com: Columns | Andrew Guan | 2013 | February

Andrew Guan

Makia & Etnies Spring/Summer 2013

26 February 2013, 17.06 | Posted in Uncategorized | No comments »

Nature has always played a great role for us in Scandinavia. Our life is a mixture of urban lifestyle and countryside spirit and after the long winter, summers are always a reason for celebration. For our second season with Etnies, we wanted to embody this feeling into our collaboration. That is why we invited Don Brown, Natas Kaupas and the rest of the gang over, to experience the rugged but beautiful landscape and to spend a few days camping and skateboarding on the Finnish archipelago. A perfect getaway from the hectic city life, giving us time to reflect on the partnership and what we really wanted to portray. Inspired by the relaxed coastal atmosphere, sunsets and the rugged islands left behind by the ice age, we came up a collection of classic items that work equally well camping, skating or just going about your day. In the end, it’s all about taking some time off the everyday rat race.
















About Makia:
Makia was founded in 2001 by a group of friends with an intention to create a line of easily approachable timeless clothing. Designs reflecting values that the nordic people have lived by for ages and the harsh climate influencing them to last, and look good, year after year. Trust, honesty and a no-nonsense attitude where the essential has been stripped down to the bare minimum and functionality plays the key role making them an easy choice to wear, without having to think too much about it.

About etnies:
Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today, etnies’ vision, led by owner and skateboarder Pierre-André Senizergues, is to remain the leading action sports company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring world class skateboarding, surfing, snowboarding, moto-x, BMX and auto teams and continues its dedication by giving back to each of these communities. For additional information, visit www.etnies.com


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Nike’s largest action sports store in Greater China opens in Beijing

05 February 2013, 14.21 | Posted in China Skate Event | No comments »

Jan. 29 marked a big milestone for Nike Action Sports in China, as the brand opened its first action sports-specific store in Beijing. The store is located on the fifth floor of Joy City shopping center in the Xidan district, the heart of the city’s skateboarding community. At 110 square meters, it’s Nike’s largest action sports store in Greater China. Shoppers will find a full range of the latest Nike action sports footwear and apparel.

“Skateboarding is growing quickly in China, and there are many fans of the sport in the Xidan area,” said Jason Zhu, GM, Nike Action Sports in Greater China. “We chose this location to be closer to the skate communities. Many top athletes are already fans of Nike Skateboarding, and the new store will continue to bring Chinese skaters the most advanced products and best services available.”

Nike Skateboarding athletes Eric Koston and Sean Malto attended the opening ceremony and were joined by members of the Nike Skateboarding China team, including top Chinese skateboarder Che Lin as well as Boss Xie, Jeremy Hu, Daniel Jason Leung, Didi Liu and Hu Jinchen. The athletes answered questions from fans, and Koston showed off the second generation of his signature shoe – the Koston 2. Featuring Lunarlon cushioning and enhanced breathability, durability and fit, the Koston 2 will be available in early April.

The store mixes unique, artistic elements as well as cultural influences from the city itself to create an authentic, inviting space for the skate community. A table with tools is available for customers to fix their boards, and videos and photos help bring the sport to life throughout the store. Famed Beijing graffiti artist Li Qiuqiu created a unique painting in the store inspired by Nike SB athletes Koston, Paul Rodriguez, Omar Salazar and Che Lin. Brick walls and graffiti manhole covers add strong local flavor to the modern space. Members of the Nike SB team plan to visit the store regularly interact with skate fans.