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Radcollector.com: Columns | Andrew Guan | Oakley

Andrew Guan

OAKLEY AIR & STYLE 2011 BEIJING

04 December 2011, 16.07 | Posted in China Snowboarding | No comments »


Shaun White and Air & Style came back again, this time they bring the top snowboarding event into the National Stadium – Bird’s Nest! most of the audience have never tried snowboarding and they totally have no idea about who is Shaun White, but they are pretty enjoyed the crazy snowboarding trick. Compare with bring the TTR 6 star contest come to China, I think there are more important things we need to do for promoting the snowboarding in China.
























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Oakley Air & Style Beijing

04 December 2010, 17.26 | Posted in China Snowboarding | No comments »


Thanks for Oakley’s effort to bring the top snowboarding event to Beijing and China! The experience was fantastic! Entering the stadium, I was instantly overwhelmed by the huge ramp that is 42-meter high. All the international riders are among the tops across the globe now, and everyone was spinning crazily in the air like the helicopter airscrew, what completely stunned the audience in such a cold winter night. Before the fierce fight over the Ring of Glory kicked off, local riders were invited to do a jam session. The year of 2010 really hails a good sign for the flourishing of Action Sports in China, with so many big things happened and happening. To name a few, the opening of Woodward, international surfing festivals in Hangzhou and Hainan, and of course, Air & Style tonight. The future seems really exciting and promising, ain’t it?

赛场外最醒目的就是OAKLEY的展棚

BURTON的展位

红牛

QUIKSILVER

nitro

这个超大号道具很震撼,出发加速坡有65度!40多米长,但是由于北京最近几天不是很冷,人造的雪还是比较硬。

正是比赛之前是一个表演赛,中国有四位选手参加:小虎,王磊,张伟和Andrew,最终小虎获得表演赛的冠军,赢取了一万元奖金。

Snowboarding的比赛感觉就是各种搅拌机,人人上来就是转体一千多度,转的我头晕眼花

参加比赛的选手来自世界各地,美国,芬兰,德国,日本… …基本都是90后,哎…









场边有大屏幕同步转播比赛,CCTV5也直播了半决赛和决赛

比赛是淘汰制,两人一组,低分淘汰,最终冠军获得一枚冠军戒指


预赛,半决赛,决赛间的休息时段有新裤子乐队的演出

决赛结束后还有就在赛道旁边的体育场内还有一个after party。

感谢OAKLEY把这么牛逼的比赛带到了中国,虽然目前国内的大环境还不是很成熟,这从比赛现场的气氛可以看出来,估计大部分人是冲王力宏去的,没有那种疯狂的感觉,但是毕竟顶级赛事已经来中国了,感谢所以为推动Action Sports在中国发展的品牌和组织,未来一定会更好。

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Oakley Bring Shaun White to China!

01 December 2010, 19.20 | Posted in China Skate Event | No comments »


I attended the Oakley presentation at PUNK Club this afternoon, and met a lot of snowboarding friends and media friends. The first half of the event was a presentation about Oakley’s latest revolutionary technology. After that, Shaun White showed up and thrilled the crowd in the basement club. Shaun will go to Beijing’s Nanshan Ski Resort for a ride on Friday morning, and will make his presence at Air&Style on Saturday.
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Oakley Air & Style Coming to Beijing Next Weekend

28 November 2010, 05.34 | Posted in China Snowboarding | No comments »


This huge ramp make me back in the days 2005 when Danny Way jump the Great Wall in Beijing. But this time is for Oakley Air & Style, welcome, Shaun White
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Shaun White & Oakley Bring Air & Style To Beijing

20 October 2010, 14.42 | Posted in China Snowboarding | No comments »


On December 4th 2010 for the first time the legendary Air & Style contest will take place in the Olympic Sports Center Stadium, Beijing. This Snowboard event provides a unique mixture of high class snowboarding combined with musical top acts performing live on stage.

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Oakley Sunglasses at Night party!

29 September 2010, 18.03 | Posted in China Skate Event | No comments »


Monday night, I went to the Oakley Sunglasses at Night Party setting outside of its Sanlitun shop. This was first of the kind for Oakley in China, and also supposedly a prelude to a series of events coming up. Oakley’s Chinese official site was said to be launched soon and Shaun White is gonna hit Beijing this winter. Obviously, Oakley is now firmly aiming at China’s X-Game market, like Converse does. The X-Game market in China is really warming up and very promising in the future. A lot of skaters, snowboarders and BMX riders graced the party and I met so many friends and had so much fun!
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