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Radcollector.com: Columns | Brian Jones | musa

Brian Jones

Melting Pot of Hate, Greed and Corruption

22 January 2013, 15.50 | Posted in Uncategorized | No comments »

It’s been an interesting few weeks since I launched my brand, MUSA. For those of you who are not in the know yet, MUSA is the acronym for Made in the United States of America. I created MUSA for a few reasons, but mainly because I’ve worked for way too many brands over the years and was always thrown off by the red tape of approval for projects and ideas. In the past, most of the time the shit I wanted to do actually happened, it was too late or just an afterthought on execution and things never had the opportunity to come out how I envisioned them. Without being a whiney bitch too much, I knew I was overdue to do something for myself, so here we are.

Free Biggie Shirt on a KNYEW Model
MUSA Free Biggie Shirt on a KNYEW Model.

I’m taking the name of MUSA to the fullest and love that I have an opportunity create something that can be visible up front, yet also be a double edged sword that cuts on multiple levels. I’ve always liked to shake shit up, question everything, you’ll find this in everything I create with MUSA. You always here that America is the melting pot of the world, it has passion, hate, greed, love, freedom, honor, murder, racism,…shit, you can go one forever about this honestly, and all of this will be explored with future MUSA collections.

MUSA Shirts at KNYEW
MUSA at KNYEW in Las Vegas

MUSA is also giving me the opportunity to meet the other side of this industry, the real reason that I have had the chance to live and work in this industry as long as I have, by this I mean the retailers. If it wasn’t for them helping brands slang their goods, there would be no brands. I’m a person who loves to be around people and loves to meet new people and building MUSA has already given me an opportunity to meet some incredible individuals. Beyond writing about MUSA and other shit I write about on here, I am going to start to feature retailers that are backing the brand, but for the reason that they are also new discoveries to me as well and I am down for what they’re doing.


First on the plate is a street culture store in Las Vegas named KNYEW, which stands for Keep New York Every Where. It’s located right off the main strip in Las Vegas’ China Town District. They reached out to me a couple of weeks ago to bring MUSA into their store and like any research nerd I wanted to see what the store was about. I’ve heard of them before from homies and was hyped they wanted to support MUSA from the beginning. The two dudes that started KNYEW are both DJ’s from New York, DJ Crooked and DJ Neva that moved to Veg-Ass to spin as resident DJ’s at Tao and LAVO. I get what they’re doing, there isn’t shit out there other than Undefeated and Stussy stores that are next to the Hard Rock. Shit’s just not represented proper in Vegas and KNYEW is filling the void in a great way. Check the images of the store below and go check out KNYEW next time you’re in town or shop online at KNYEW website.


KNYEW Clothing Boutique
3999 Spring Mountain Rd, Las Vegas, NV 89102
Phone: (702) 252-5212
Web: KNYEW.com
Instagram: @knyew

Sun-Mon 12pm-7pm
Tues-Sat 11am-8pm

- Post by Jones, photos by KNYEW

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