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Brian Deka Paupaw

::OPSVIDA:: Part 2 – Parteum

18 March 2014, 22.58 | Posted in Uncategorized | No comments »

Welcome back to part two of my Brazilian Hip Hop series. If you missed Part one with DJ Nyack you should definitely check it out. I want to introduce you to one of the hardest working artist and entrepreneurs in Brazil. This dude is not only nice on the mic, but Partuem is also a dope skater as well! Getting inspiration from his Brother ‘Rappin Hood’ another dope Brazilian Emcee, Partuem stepped up and joined the ranks of Brazils emerging Hip Hop scene.

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Peace! tell us who you are, where your from and what you do.
My name is Fabio, Parteum. I rap, I design, I produce music and I run a little production/publishing company called Mudroi.

What influenced you to get into hip hop here in Brasil?
Mostly my brother (Rappin’ Hood). I remember when I was like 9 or 10. He came home with a Def Jam compilation. It had “The Ruler Is Back” by Slick Rick… it was the first rap song I was really into. The compilation had songs by Public Enemy and LL Cool J, as well. From then on we’d buy vinyl whenever we had a little money. My parents nurtured our love for music, so it was all good. My brother was already rhyming and making his own beats. Then I got into street skating, then I became pro, went to California, came back, worked as producer at Trama, produced a bunch of music to a lot of artists. My brother has been rhyming for 26 years now, and I’ve been Rhyming and producing for 14 years, or so.

You produce beats as well? how did you get into production?
I guess the production thing was first. When I was 11 or 12, I used to take my little sister to her piano lessons. I started to learn a few things about chord progressions, you know, the basics, through my sister. And then my father bought a piano. And I found a way to practice between school, skateboarding and work. I started to get good at it. When I realized I wouldn’t be skating professionally for the rest of my life, I decided to take music seriously, because I kinda had a vision for it. It was perfect for me. And I still skate with my buddies all the time.

I’ve been following your music for a year now. A lot of your lyrics seem to deal with everyday life in Brasil. “Raciocínio Quebrado” is one song that stands out to me. What was your inspiration to write that song?

For that song the whole idea was to let the listener know that our thought process is broken. We get a lot of information from different mediums and you can see things one way watching TV and then you go check a blog, or a website about US politics, let’s say politico.com, if you’re into US politics and whatnot. Or you go check what people like Nick Bilton, or even Tavis Smiley is saying about a subject and your views may change. It makes perfect sense to not just pay attention to stuff, looking at it from a single perspective. So when you have to talk about it or if you have to put it in rhyme, you ‘ll try to break it down into little pieces, basically reassembling stuff from the ground up. That’s Hip-Hop, in a way. A producer will sample from different composers, reassemble their music and make it sound like something else. It’s not like you’re solely depending on the NY times or Folha de Sao Paulo. You can be way more resourceful now.

I feel as if Brazilian hip hop is going through a golden era like America in the late 80’s, would you say that is really happening?

As far as as the game goes, I’ve already experienced what’s going on with hip hop in Brazil now, back in the ‘90s, while I was in college. Nas performing with the Fugees, when the second album came out… so for me to watch guys like Leandro (Emicida) or Rael becoming stars is great! It’s a cycle, like Q-Tip said on “Excursions” “Daddy, don’t you know that things go in cycles…”

There is another transformation as well I have noticed here in SP, and that is the business of hip hop. Do you think what happened to hip hop in America do you see the thing happening in Brazil?

No, it’s different. Once you’re no longer the cool guy on the block, and you’re accepted by the mainstream, mainstream media, mainstream businesses… Everything that’s mainstream will accept you, but then you’re no longer part of the cool club. There’s a formula to it. People’s perception will change overnight, though. A lot people will frown at you, because you’re making money and you’re successful (to a degree). It’s different in America, rappers with a lot of money start their own NGO’s and foundations. We’re not on the same level here. There’s no Brazilian rapper evaluated at ¼ of what JAY-Z is worth. It can’t be compared to what happens in the US. Once you’re popular in Brazil, you’re no longer accepted by your own people, you’re just a mainstream artist. You’ll need more money to keep the boat afloat… that means you’ll probably make music to cater to a broader audience… And people’s taste in music is generally awful, these days. So music suffers, and as an artist you don’t have enough power to present new music properly to people around you… You need to talk to people above you, let them change a thing or two, before you’re really in power. I’m pretty sure there’s music being tested by focus groups somewhere, but as far as Rap in Brazil going the exact same route as Rap in the US did, I don’t think so.

I see your vision is beyond rap. Can you talk about your other projects?

Raciocínio Quebrado will become a TV show, soon. I’m trying to license it to a TV network here. Other than that, I’m a partner in a film production company called Mudroi. We’re a publishing company, as well. I’m producing a few artists, like Amiri. Producing new songs for Kamau, Rappin’ Hood, Mzuri Sana… I’ll try to make more music now and focus on that. Four years ago, or so, I was into making music for movies, but I’m getting back to Rap. I did stuff for Antonia, City of God, City of Men, and a few other TV shows. I’m just trying to make good music. I gotta keep making the music that I love, inspired by people like DJ Premier, Pete Rock, J Dilla, Tom Ze, Maurice White, Tim Maia, Pat Metheny, Elis Regina… Artists that I used to listen to with my mother, back in the day.

What is your vision for the future of Hip Hop in Brasil?

I want to see more rappers on TV. My brother had a really nice run as a TV host for about two years and a half. What I want now is for us to have more power. Being aware of the money that we generate is just a part of the puzzle. I want more rappers to own all of their publishing, signing deals with TV Networks, funding their own festivals and making money off of it. I got this deal with a Brazilian shoe company. I design my own shoes as well. I try to do a little bit of everything. I went to school for design and decided I wanted to do other things. I feel like hip-hoppers need to be everywhere, just like it is in the US.

Anyone you want to shout out? any artist people in America should look out for?

Shout out to my brother. Shout out to Trama. Shout out to Nelson Triunfo, KL Jay… Shout out to everybody. You know, the generals of Brazilian Hip Hop!

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::BLKOPS:: Hokkaido, Japan

04 March 2014, 19.21 | Posted in Uncategorized | No comments »

Just got back from a sick trip to Japan. Been wanting to shred that place for over ten years and finally got a chance to go. It’s true of several things that say about Hokkaido. There are so many zones to explore and it snows just about everyday. I will be going back every year! Shout out to the family at YES Snowboards #YESONLIFE OPS!
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::OPSVIDA:: Brazil Part 1 – DJ Nyack

07 February 2014, 08.40 | Posted in Uncategorized | 1 comment »

Some of you know I spend a lot of time in Brazil. This time around I had the opportunity to stay there longer and take everything in. I have always been a huge fan of Brazilian culture; but more importantly I’m really into Brazilian Hip Hop and Afro Brazilian culture. I’ve been following several artist and entrepreneurs since my first visit to Sao Paulo three years ago. Since then a lot has happened there. For one, the massive preparation for FIFA World Cup which has the world’s eye zoning in on the progress of preparation for the games. But aside from Soccer, pristine beaches and notorious Favelas that have been featured in various films like “City of God” and “Elite Squad”. I think it’s important for the world view on Brazil to cover and give light to other subjects than the stereotypical view of the entire country. It’s a Huge Country and believe it or not, there is more than what you have seen in movies and CNN. So I’m dedicating my column to focusing on the creative forces and people who make Brazil the beautiful place that it is. Underneath the typical news most Americans get, there is a burgeoning Hip Hop scene so reminiscent of the “Golden Era” of Hip Hop in America.

DJ Nyack chillin at Batuque Music festival in sao Paulo

DJ Nyack chillin at Batuque Music festival in sao Paulo

To start things off I linked up with DJ Nyack in Sao Paulo and kicked it about his role in the Sao Paulo Hip Hop Scene.

Peace Nyack! introduce your self.

My name is DJ Nyack from Sao Paulo. Zona Norte, the northside! Rua e nois!

What is your position here in the Sao Paulo Hip Hop scene?

I’m a DJ a made a party called Discopedia. When me and my niggahs Dj Marco, DJ Dandan, we DJ all in vinyl every Wednesday 7p – 11p in Sao Paulo. I’m Emicida’s DJ, one the greatest rappers here in Brazil.

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How did you get started DJing?

I began DJing at a social program in my neighborhood called Projecto do Risco ao Rabisco. I had a lot of workshops, like graffiti, photography and DJing, and street dancing. When I did my first DJ workshop I fell in love with it. Because music is life for me. it’s everything. When I learned the history of hip hop. I’m in love with it. I say for myself; damn, this is who I am. this is what I need to DJ. And been doing it for the past nine years.

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I feel it’s a interesting moment in hip hop in Brazil

It’s like we have a scene with rap. because we don’t go to the television. we started going to the radio and TV around 2008. a lot of artist started going to the television. like MV Bill, flora matos, Emicida, Projota, Rashid.

It seems like the movement was very underground, how it was in the US when it started.

I’m going to be honest because I’m surprised. because a lot of people here on the radio play commercial songs like Flo Rider, and I was shocked, because everything we do in Brazil, I mean hip hop is inspired by New York in LA. So it was really weird for me in the beginning, but I understand because the hip hop is business too, but in some kind of way, hip hop lost some of it’s ways. But a lot of niggahs make good music like Busta Rhymes, Jay-Z, Kendrick. for me it’s commercial but you see something real in the lyrics.

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Do you have any goals and plans where you want to take it to?

After I launch my site I really want to work on my album with my producers. I have my label called Discopedia. I don’t know yet but it’s something I want to do. now I’m focused on DJing some parties. traveling the world. Djing with Emicida it’s a great moment for us and Brazilian hip hop! Because in the future I want to be a hip hop icon like what KLJAY is to me. like DJ marco was for me.

Any shout outs before we sign off?

Shout to my man Emicida, Kamau, Deka, DJ Spinna, Jean Grae, Talib Kweli, K Salaam, Beatnik what up you to sun! Sao Paulo to Brooklyn e noissss!

NYPD Vs. Broadway Bomb 2013

19 October 2013, 00.14 | Posted in Uncategorized | No comments »

You watch and decide who took a L that day…

Broadway Bomb 2013

Giro First Friday Fifty releases limited edition onset Camo goggle

09 October 2013, 03.16 | Posted in Uncategorized | No comments »

I’m always on my Brooklyn flow sun! I always got something camouflage on deck. If you’re ready to seek, shred and destroy this winter; make moves and cop these now. Exclusive on Giro Snow facebook page. Only 50 will be available globally! The Onset offers dope fit and function. And then you know Giro has to make sure the lens is going to give you a sick field of view with Expansion View technology (EVX). Combined with a black limo tint Carl Zeiss lens you’ll get a clear view on the hill. Be on the look out for the First Friday 50 drops on Giro’s facebook page Only 50 of a Limited Edition Giro snow product will be dropping monthly on the first Friday of each month. Don’t sleep.

For more info visit Giro.com and  instagram

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Features:
- Spherical Black Limo tint lens with Optics by Carl Zeiss Vision
- Expansion View Technology (EXV)
- Anti-Fog Coating
- Giro Helmet compatible design

Emicida “A RUA E NOIS”

07 August 2013, 04.31 | Posted in Uncategorized | 1 comment »

Recently I got to catch the Brasil Summerfest at Central Park Summer Stage. The Brasil Summerfest is an annual event that takes place throughout New York city exposing audiences to some of Brazil’s emerging talent. It’s a yearly event that I always make top of my summer to do list. Last year I caught up with Criolo and Flavio Renegado. This year Planet Hemp and Emcida headlined at Summer Stage. I would like to say First I’m a HUGE Hip Hop fan, and I love a lot of things about Brazil, and to follow the Brazilian Hip Hop scene is VERY reminiscent of the Golden Era of Hip Hop that happened 1979 – 1996 in America. Right now Hip Hop in Brazil has a lot to say. Backed with amazing production that can stand up to any American produced Hip Hop track, and lyrics that tackle everyday life in Brazil. So I got to catch up with one of Sao Paulo, Brazil’s illest emcees Emicida, and my Brasileiro homie Alysson Castro on deck to help with the interview!

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(from left to right: Deka, Emicida, Alysson )

How Long have you been involved with Hip-Hop and what made you want to become MC?
I can say that I have been involved in Hip-Hop since birth because I was born in the “Baile” culture and DJ Culture. My dad was a DJ back then and I started to fall in love with hip-hop little by little until 1995 to 97 when I realized that was something I wanted to do not even knowing what Hip-Hop really was and realized that I was already in the movement.

Do other Hip-Hop musicians, American or Brazilian, inspire you? If so, who?
Of course. I could give you a huge list of artist, but the main ones that inspired me that I can say from Brazil: Racionais Mc’s, Taide e DJ Um, SP Funk, De menos Crime, Conciencia humana and Marcelo D2. From the US, -Oh man… (Smiles) I would say: KRS-One, I like Jay-Z too, MOS-DEF, Talib Kweli, Dilated Peoples, Rakim… I have also an enormous list of the masters like, Public Enemy and many more…

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(from left to right: DJ Nyack, Deka )

I hear that you can freestyle, Is it something popular in Brazil that the MC’s would battle just like in America?
This is not something we started, freestyle battles has being happening for a long time. There were a group of people called “Academia Brasileira de Rimas” (Brazilian Academy of Rhymes),also the people from SP Funk and a group from Diadema (Suburb of Sao Paulo) that battled frequently. In Rio de Janeiro already existed a very strong tradition for freestyle and battles, but for the past 10 years it became very popular.

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(Emicida going in with dope videos too! )

How does if feel to perform at the birthplace of Hip-Hop?
It’s an honor to me before anything.And just by being here walking around on the streets. I think this is the second time I stayed in Manhattan. I’ve stayed in Brooklyn, Harlem, at the Bronx and also stayed at my friend’s house in Queens. I had the honor to walk everywhere Hip-Hop has touched, I looked at the graffiti on the walls, and being around street artists and getting inspired by them.

How many times have you been here?
This is my fourth time.

Do you include other forms of music of what you do like samba, pagode or any style that influence your sound? I’m asking because I’ve heard something like it in your performance.
I like to use instruments that is part of the everyday sound of Brazil that are characteristic of Brazilian music in a way that doesn’t feel like folklore or marketing gimmick. We use in a way that show the essence of our culture and that has a real function in the sound and not just to be there for marketing purpose. And of course we all grew up in the middle of the Samba culture. I’m from “zona Norte”(Zone North) Sao Paulo, that has the majority of Samba Schools in the city. So samba influence is inevitable because of that.

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(Sao Paulo was in the house reppin! )

I remember that once I saw an article with Ice-T when he came to Brazil and walked around the hood and was amazed on what he saw. He said that if Hip-hop was never born in the US, it would definitely be born in Brazil!

I believe that the hip-hop was born from a dude that went to Brazil and fell in love with the Rhythms and came back inspired! (Laughs)

I feel that Sao Paulo is the twin city for Hip-Hop in the world when I visit Because it reminds me the 1992 era when people had something to say.
This is the truest reading of Brazilian hip-hop scene that you can say. Right now Hip-hop in Brazil feels like America’s 1992 era. So many people with so much to say with open minds to all other music’s influence. And all the prejudice to Hip-hop starting to shrink not only in Brazil but all over the world.

How is the acceptance and the notion of Hip-hop in Brazil, meaning, from the majority of population and mass media?
Brazil is a country that is still extremely racist, but people try to hide it. Because of the commercialism and the natural evolution of Hip-hop, Hip-hop is coming out from obscurity. And because of that, racism also comes out of obscurity. Some people show discomfort in seeing black people getting out of the favelas, having a successful life and etc. So, it’s like the same thing that happened here in America a long time ago.

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(Planet Hemp: Marcelo D2, B Negao )

But it’s getting more acceptance, right?
Sure, I believe that outside people from Hip-Hop are opening their minds and starting to understand the musical value and the true artistic expression of our music. But Hip-Hop in Brazil has been around for around 30 years and all these years Hip-Hop has suffered suppression but never died and today we can look and say that it wasn’t a fad, it survived and it will never die.

•(Alysson) I grew up in Brazil but live here for 16 years and I come from skateboarding since then.I listened a lot of Brazilian Hip-Hop but it was something very underground and had not media attention at all. At that time, you could only see the women from pagode shaking their ass on TV. It’s interesting now that the Brazilian media is gradually becoming interested and accepting Hip-Hop.

It’s because now Hip-Hop is generating money! (laughs) Then the media become very aware and try to get involved.

So, does skateboarding have any influence in your life and career?
I love skateboarding, I am a big fan of skateboarding and I realized that I’m a fan when I met Bob Burnquist. All of sudden I got supper nervous around him!(Laughs) But I’m not too good when it comes to actually skate. I do roll around on a longboard here and there,but I’m not too comfortable on it! (Laughs). My second sport that I got into it had had no problems was BMX! (Laughs).

The cool thing about skateboarding is that it goes hand in hand with Hip-Hop…
It’s street culture! That’s why. Hip-Hop and skateboarding are like brothers!

Music to Shred to: De La Soul – Get Away (ft. The Spirit of The Wu)

29 May 2013, 19.44 | Posted in Uncategorized | No comments »

Big up to De La Soul for always coming with great music all these years. Only O.G’s in the game can come off correct using a Wu-Tang sample and make it sound dope! Shout out to Lenny Bass and Kris Merc for the dope visuals. And did you peep the Homage shout out in the intro?

Hoods to Woods X Fight the City fundraiser at Time Hotel NYC May 9th!

09 May 2013, 04.04 | Posted in Uncategorized | No comments »

Hoods to Woods Foundation has partnered with lifestyle brand NY Brawlers for a custom boxing glove art show titled “Fight The City” featuring artist from around the world. Part of the proceeds will help fund Hoods to Woods Foundation free outdoor programs to inner city teens. The event will take place at the Times Hotel NYC 7p – 10p. The event is free and open to the public.

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DJ Nyack Presents “PagoTape Vol. II”

01 May 2013, 04.04 | Posted in Uncategorized | No comments »

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The homie DJ Nyack in Sao Paulo, Brazil keeps coming with the flavor mixtapes ranging from Hip Hop, R&B and Brazilian music. PagoTape is a serious playlist of Brazilian Pagode music! Check out the latest mix here.

Why We Shred – Jeremy Jones

18 March 2013, 05.44 | Posted in Uncategorized | No comments »

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Jeremy Jones is a huge inspiration to me. I say this because it is refreshing to see his approach to Snowboarding. Beyond the resort and groomed trails and terrain parks are thousands of square miles of the world’s playground known as the backcountry. To some of us it’s the journey into the unknown; a place of solace; an empty canvas that allows endless creativity for those seeking lines that have never been descended upon. The amount of preperation, avalanche forcasting, weather watching and set backs can turn a lot of people away from the backcountry. For most of us, the method of transportation has either been snowcat, heli or snowmobile. For Jones, the past few years has been a journey that has been mostly done on foot and hiking lines which bring two elements into play. One is a whole new way to experience Snowboarding and the other is an environmental stand point reducing a carbon footprint from the use of sleds and Helicopters. In 2007 jones formed Protect Our Winters, a non profit that brings awareness of global warming to the winter sports community. His past two films “Deeper” and “Further” backs up the concept that is possible to find lines and enjoy the back country without leaving a huge carbon foot print.

Name: Jeremy Jones

Age: 37

Home town: Truckee, California

Stance: Goofy

Boards: Jones 161 flagship

What was your first experience Snowboarding? First experience was Massachusetts and then went on to Vermont riding at Stowe and started competing out there and did really well, and was able to go west and compete professionally.

What your introduction to the sport? Just growing up skateboarding and surfing, I also had an affection for the mountains and was skiing as a little kid going “when can I ride these mountains sideways?” And soon as I saw my first snowboard I jumped on it and never looked back.

Most memorable day? It’s tough to say. I think you reach this point of 5 star days that are just as good as it gets and I’m lucky if I get one or two of those a year. But so far I have been able to do that.

Any challenges you face Snowboarding? I go into the mountain and I have some objectives I’m looking at, but really never having a set agenda and go feel it out. It’s very common at any phase of the day and turn around if something’s not feeling right.

Any places you would like to hit up? What’s cool is that when I got into split boarding and hiking stuff away from resorts five years ago, its opened up my home range the Sierra that’s this huge 450 mile range and its like I’m riding new stuff everyday. It’s a really exciting feeling to do that in your backyard.

Have you ever introduced anyone to the snowboarding? Yeah for sure! I think also with these films first and foremost goal is that I inspire people to get out there, because I feel like it just really gives you. Great perspective on the world and makes you a happier person and go back to your hometown and spread the love.

Anything about the sport or business that you would change? I think the sports better off when there is rider owned companies. Or just companies really run by snowboarders and not necessarily pro snowboarders. The sports big enough now where there are mega corporations that really have their hands in the sport. It’s understandable and they also do positive things but its defiantly been cool the last four or five years to see more authentic brands emerge and be successful.

Anyone in the game you respect and admire? I get inspiration from so many guys but off the top of my head. Travis Rice, Nicolas muller and the guys driving it with ” Further” Ryan bell, Lucas denarius, Alex yurt. Also there is a crop of kids coming up just pure snowboarders.

I Shred because? I shred because it makes me happy

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