The homie Juan Alberto DelaRoca put together the M.A.S report (Multicultural’s in Action Sports). The report is a fresh look at the urban multicultural market. M.A.S is the first ever position piece compiled on multicultural engagement in action sports. Featured in the trailer are Bob Holme, Youth Marketing Director at Winter Park Ski Resort, Gaby Hernandez, Latina SOS Outreach Graduate, Juan Alberto Delaroca, Founder of Equipo Roca, and Marcus Jiménez, Partner & Creative Principal of Huemanitas.I feel very honored to be a part of the MAS report. ,Check it out!
http://www.vimeo.com/16898067