Laura Austin

LA Men’s Market: Rejuvenating Downtown LA

13 October 2014, 22.51 | Posted in Event, Fashion, Interview | No comments »

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Walking around most parts of downtown Los Angeles 5 years ago wouldn’t have been a pretty sight. Bums owned the streets, the smell of urine filled the air, and storefronts were either vacant or not worth going into. Walk to some of those same areas today and something different fills the air, a renewed energy to bring those streets back to life. More and more respected restaurants, hotels and brands are setting up shop, making downtown a much more appealing place to eat, shop, and live. The LA Men’s Market is apart of that movement as they focus on building the menswear landscape in the area. With the start of their second event on October 13, 2014, we reached out to the founder of LA Men’s Market, Kellen Roland, to learn at little more about this relatively new tradeshow and what is happening in downtown Los Angeles…

First of all… give us a brief overview of what LA Men’s Market is:

LA Men’s Market is a curated & intimate collection of the top menswear brands coming together in Downtown Los Angeles to showcase their latest wares to industry leading buyers on a local, national & international level. There is a key focus on building the menswear market in Los Angeles and Downtown specifically as the cities evolves.

Has the event grown much from where it started in October 2013?

Yes.  We have grown and evolved.  This show we have industry leading brands from lifestyle, contemporary, action sports, street wear and the sneaker market.  Buyers are in for a treat.  Additionally, The presentation of the show has been ramped up significantly.  When you arrive to DTLA you will feel the presence of LAMM.

The event has grown in many different ways since its inception. The quality and attention to detail has really been elevated and all brands and buyers who are present next week will see incredible signage in and around the building bringing attention to the fact those in attendance truly make-up the majority of all business done in the top retailers across the US. Downtown LA has also grown in terms of its offerings for food, shopping & general cultural experiences making for an exceptional landscape within which to do business.

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There seems to be a lot changing in Los Angeles, particularly downtown. What do you think is changing and how do you feel these changes are affecting the menswear market in LA?

Downtown Los Angeles is growing and maturing at an exponential rate. Four our five years ago, walking around outside of our building would have been a terrible experience. In just the past year we’ve seen the best of the best from the restaurant, retail & hotel spaces open up shop right downtown. Industry leaders including Acne, Ace Hotel, APC, Tanner Goods, Urban Outfitters, Juice Served Here, Stumptown and a slew of others are planting their flags. These and future developments, including a relocation of Tom Ford’s Fall 2015 runway show from London to Los Angeles, are a direct reflection of the evolution of DTLA and proof that it is America’s next great city.

Being someone who works with, and sees a lot of brands on a daily basis… are there any trends you think brands are gravitating towards right now or is everyone kind of doing their own thing?

Trends are a funny thing with a somewhat negative connotation, as they tend to come and go with brands jumping on and off the bandwagon. Rather than speaking on trends, I am happy to see a renewed focus on quality products made from the best materials available.  Sportswear and functionality has also become a staple within the realm of men’s fashion with the consumer looking for something that not only looks good but also maintains a purpose within their life. When all is said and done, once the public has a desired look in mind it becomes the job of the retailer to offer those garments while staying true to their personal DNA.

What makes LA Men’s Market different from other trade shows like Agenda and Capsule?

First and foremost Agenda & Capsule are beyond important to our industry and have been the vehicle for success for a plethora of the great brands we see in the market today. We are the only show to call downtown Los Angeles home and maintain a specific focus on the stereotypically “smaller” seasons being Summer & Holiday. We offer an opportunity for the best retailers, brands & media in Southern California and beyond to get together and do business in an intimate and inspiring setting.

Do you have plans or expectations of what you would like to this event become?

The expectation is quite simply to create the best environment for business to be accomplished in an enjoyable and efficient manner. The brands, showrooms & retailers already exist; we are just connecting the dots and bringing everyone together in our backyard.

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H∆IGHT ∆SHBURY :: BØRN LØSERS

28 February 2014, 21.01 | Posted in Fashion, Video | No comments »

The crew over at H∆IGHT ∆SHBURY just released their first full mens and womens collections, and they seemed to pull it off pretty damn well. See for yourself in the video above and click the image below to take a look at their full look book. Good stuff.

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RPM Clothing Winter 13

26 March 2013, 06.01 | Posted in Fashion, Video | No comments »

RPM Clothing over in New Zealand has a great looking line of clothing that you should probably take a look through. Give their lookbook video a watch above and then head over to their website to check out the rest of their product… if you like things that look good that is.

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Burton Girls: Fall Lookbook Shoot

04 October 2012, 20.23 | Posted in Fashion, Photography, Travel | No comments »

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A little while back I had the privilege of venturing up to the Oregon coast with some of the Burton crew to do a shoot for their Fall lookbook and the relaunch of BurtonGirls.com. Seeing as their new site just went live, I figured I would give you a preview of my day exploring the woods and the shore with team riders Gabi Viteri, Kimmy Fasani, and Hannah Teter. It is always cool working with Burton seeing as they are like family, but it was especially rad to do this shoot with an all girl crew from the talent, to the stylists, filmer, and producers. Be sure to check out the full lookbook here and click around the rest of the site to see what these lovely ladies have in store for you.

More photos and a video from the day after the jump.

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SLVDR: Fall/Holiday 2012 Collection

01 August 2012, 06.58 | Posted in Fashion, Product, Video | No comments »

The guys over at SLVDR recently released their 2012 Fall/Holiday collection teaser… and it involves photography and Yosemite National Park so of course I was into it. Watch their video above and see more product shots after the jump. I’ve seen their clothing up close and personal, and their attention to detail is amazing, definitely worth checking out for yourself.  And in case you missed it make sure you check out the video for their Fall collection shot along a road trip I was apart of.

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Behind Holden Outerwear

08 September 2011, 19.32 | Posted in Fashion, Snowboarding | No comments »
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Holden… doing things right. Good people, making good stuff. Check out their product at holdenouterwear.com

Edwin: Mellow Motorcycle Ride

08 July 2011, 21.42 | Posted in Fashion, Video | No comments »
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I love everything about this video from an awesome little clothing company based out of Germany, Edwin. The filming, the song, the clothes, the vibe…. just such a mellow edit. It’s exactly what I needed today, and maybe you do too?

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Gnarly Clothes

13 June 2010, 04.36 | Posted in Fashion, Snowboarding | No comments »

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Keegan Valakia and friends are on a mission to “save snowboarding” with their recently launched clothing company, Gnarly. Their stuff is hitting stores this month, but in the mean time take a look at their site, gnarlyclothes.com

Dennis McGrath: HUF

02 June 2010, 07.11 | Posted in Fashion, Photography, Skateboarding, Video | No comments »
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This is a little edit HUF did with photographer Dennis McGrath for their recent collaboration. It’s interesting to hear about Dennis’ different stages of his photography career from shooting skateboarding to selling all his gear and shooting porno. More looks at photos from the series he did for HUF here. The packaging for the shirts is brilliant.

cityLife: Interview

26 April 2010, 19.50 | Posted in Fashion, Interview | 1 comment »

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Canada based fashion/lifestyle blog cityLife recently asked me to do a quick interview with them for their site. They asked me about things like Crocs… projects I’m currently working on.. and some California based brands that I am into. I told them they could pull whatever picture of me that they wanted off my Facebook page…. of course they choose the most unflattering shot that I have. Awesome.

Check out the interview here.