Buoloco Interview: Personalities in Snowboarding

It’s been a bit since I have done a Buoloco interview, but the other day I sat down and talked to Ed Segovia for a long time about all sorts of things going on in snowboarding. Here is one of the chapters he just put up about what I had to say about the lack of personality in snowboarding these days. Maybe it’s that the newer generation lacks personality, they are scared to show it, or maybe the companies just aren’t concerned with promoting what personality riders may have? It could be all of the above.