In honour of the Ottawa Senators’ 2010–2011 season opener on Friday, October 8, 2010, Raised by Wolves is pleased to announce the release of an exclusive Sens New Era fitted cap. The brown and blue colourway was inspired by our capital’s landmark government buildings and was produced in a limited run of 36 pieces at the New Era headquarters in Buffalo, New York. Available for purchase exclusively at Norml this Friday in-store and online.

The good people from Acapulco Gold put together this how-to video on tailor fitting your wool New Era caps. You all know this fitting process happens naturally when skating (and sweating) in your caps, but the AG process is a lot classier and eschews those gnarly salt lines. Always strong, never wrong.

Cupcakes! Hanna Jo from Koreana Restaurant in Ottawa baked up a batch of fitted caps for her friend Donald’s birthday. In addition to the Raised by Wolves fitted, our friends at UNDFTD, Mishka, The Hundreds, OBEY, Alife and the MLB are also shown cupcake love. Much respect to Hanna Jo!