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RAW

Nate Principato In The Skateboard Mag

28 July 2010, 17.27 | Posted in AFFILIATES, RAW, SKATEBOARDING | No comments »

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Stoneham, Massachusetts native Nate Principato recently had his first two page spread published in The Skateboard Mag. The photo was shot by Atiba Jefferson and the shot of the layout is courtesy of Nine Star WLA. It’s great to see the hard work that Nate puts in to his skateboarding stretch across two pages of print, and in 3D. The magazine is currently available at skateboard shops and newsstands worldwide.

S.C.  K.S.

Zered Bassett

26 July 2010, 21.53 | Posted in AFFILIATES, SKATEBOARDING | No comments »

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Zered Bassett is currently entered in ESPN’s Real Street Competition. By clicking here,  you can watch his entry and vote for him. It is not every day that a skateboarder can be paid $50,000 in a lump sum for a minute’s worth of footage, and Z just so happens to be the only participant from the East Coast, so we’re even more biased when it comes to this one…

S.C.  K.S.

Gavin Macmahon-Nolan

14 July 2010, 23.25 | Posted in AFFILIATES, RAW | No comments »
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Last weekend, Gavin Macmahon-Nolan made a trip down to NYC for the “Know The Ledge” contest that we co-hosted at Homage Brooklyn. It was great to hear that someone who we’ve supported since long before RAW existed came out on top at the end of the day. Above is Gavin’s winning trick via Homage. We would like to thank everyone at Homage for hosting a great event, especially Matt Cantor, who has done great things for the RAW brand down in Brooklyn over the past few months and made sure Gavin had a place to stay on his trip to the city.

S.C.  K.S.

Jerry Fowler

09 July 2010, 21.31 | Posted in AFFILIATES, SKATEBOARDING | No comments »

Since the early 1990’s, Jerry Fowler’s reputation on a skateboard has always been upheld by his ability to look like he’s not trying at all. This 411 Profile from The Best Of  5, which was released in 1998, is proof of the type of board control that Jerry developed and still has to this day.

S.C.  K.S.

Know The Ledge At Homage Brooklyn

01 July 2010, 05.33 | Posted in AFFILIATES, SKATEBOARDING | No comments »

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The original concept for Know The Ledge occurred on the front porch of the Costello family home in Malden, MA in 2007. Originally, it was a t-shirt graphic and it was released a few months later. Eventually, it evolved into a series of video shorts, two of which have already been released with a third in the works. The statement is taken from the 1990’s hip hop classic “Juice (Know The Ledge)” by Eric B. and Rakim, which will go down in music history as having one of the best basslines of all time, sampled from Nat Adderley’s “Rise, Sally Rise”. As Rakim’s storytelling on the track unfolds, anyone that listens to it realizes that knowing the ledge is about knowing one’s limitations and, overall, to be knowledgeable of one’s surroundings.

In skateboarding, some people have less limitations embedded in their thought processes, which is what makes them great. To know the ledge as a skateboarder is to be comfortable with an ever-growing repertoire of tricks. When Homage Brooklyn approached us about making Know The Ledge into a contest that is centered strictly around ledge tricks, it made perfect sense. Although it is only one aspect of skateboarding, it’s clearly what we were referring to back in 2007, and it’s great to be a part of such an event.

Complete details regarding the Know The Ledge event at Homage Brooklyn on July 10th are available by clicking here. We hope to see you in Brooklyn next month. If you’re not in NY, the event will be streaming live over the internet in over 70 countries.

S.C.  K.S.