Titel Media Sites highsnobiety.com highsnobette.com selectism.com curatedmag.com radcollector.com

Columns
Michael Cohen
SHUT AM Jason Klotz's Part from a brand that never took off called SIICK so ...
Read more
JZ Radical
Milkmade is featuring the 5-week tour I took through Eastern Europe last ...
Read more
DirtyDirtKid
Freedom Fighter Skateboards : The Big Payback One thing I've been meaning to ...
Read more
Andrew Guan
A quick visit to Vans Headquarter in California, thanks Glenn Brumage help me ...
Read more
Brian Deka Paupaw
Welcome back to part two of my Brazilian Hip Hop series. If you missed Part one ...
Read more
Columns

Daily News

Rodney Smith for Element | ESP

11 September 2009, 14.06 | Posted in Skateboarding, collabs, decks | 1 comment »

Rad Collector - Rodney Smith for Element Element Shapers Program
NYC skate godfather and Shut founder, Rodney Smith recently linked with his old friend Johnny Schillereff from Element to take part in the Element Shaper Program or ESP. The Shovelnose and Stinger are two of six Smith did for the project. RadCollector connected with him today for some words on the series.

There is a rapidly growing market for Longboards, alternative shapes and construction. This all means many different riding styles and disciplines for skaters worldwide. Johnny seemed intrigued in the position Shut is taking to meet these changes and thought to test the waters by doing a collaboration.

Read the whole conversation and check out some more pics after the jump. Rodney Smith for Element ESP is available now at select Element dealers.

Rad Collector - Rodney Smith for Element ESP

Rad Collector - Rodney Smith for Element ESP

Hey Rodney, can you tell us how this project came about and what the inspiration for your shapes was?

The opportunity came about after long time friend Johnny Schillereff, President and founder of Element, and I had a few conversations over the years, about the state of the current skate industry. We discussed topics that are currently re-shaping the overall participation,feel and look of the current main stream skateboard market.

There is a rapidly growing market for Longboards, alternative shapes and construction. This all means many different riding styles and disciplines for skaters worldwide. Johnny seemed intrigued in the position Shut is taking to meet these changes and thought to test the waters by doing a collaboration with me and other industry notables.

The shape inspiration came to me after Element stated they where looking for a well rounded group of board styles. I went with the Shut Skates philosophy and Elements theme for this project. The Shovel Nose theme was suggested by Element’s skate production head who skates vert and pools. He wanted a Harley Davidson motorcycle look, so I grabbed inspiration from the Harley logo. The Stinger was my inspiration that came from Santa Cruz skateboard’s early 80’s deck, The Stinger. I designed a total of 6 decks for this project.


Related posts:
» SHUT x Vans Syndicate | Rodney Smith Skateboarding
» Vans OTW.tv | The Collaboratory – Rodney Smith
» Vans | The Collaboratory- Rodney Smith- Part 2
» Agenda Anaheim | Vans x Rodney Smith
» Vans Syndicate x Rodney Smith | Native American and Old Skool OG “S”
1 comment
  1. PIGCITY:

    Yawn, Top marks Element true innovation there.

Leave comment