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Daily News

Akomplice x Fred Segal | The Paint Project

10 June 2010, 15.59 | Posted in collabs, eco, special editions, t-shirts | No comments »

Akomplice and Fred Segal have just announced that they are dropping one of the most unique collabos of the year with The Pain Project. The Paint Project consists of custom paint can filled with a limited edition t-shirt, an Akomplice x Conveyor Fred Segal paintbrush and a hand-numbered certificate of authenticity of which 10% of all proceeds will go to the “White Roof Alliance,” a program aiming to repaint roofs across the world to cool dwellings and reduce the need for warm weather electricity use. According to the US Secretary of Energy Steve Chu, making roads and roofs a paler color could have the equivalent effect of taking every car in the world off the road for 11 years.” The pack drops June 16 at Fred Segal in Santa Monica, CA. More images after the jump.

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