Columns
Michael Cohen
Converse gave RadCollector a sneak peek to check out Kenny Anderson’s ...
Read more
Brian Deka Paupaw
Today the surfing community has lost one of it's amazing tube riders. 24 year ...
Read more
Columns

Daily News

Shaun White x BFGoodrich | The Upgrade

27 January 2011, 11.05 | Posted in cars, craze, snowboarding | 2 comments »


After the rather blatant tease earlier this week, we can now confirm that Shaun White has signed a major deal with BFGoodrich tires. White will essentially be the company’s face for it’s “Consumer Experience” program and has rolled out a giant multimedia campaign called “The Upgrade,” anchored here. Considering the central theme of the campaign is how to use your tires to become a better driver, it looks like crashing that Lambo is one of the smartest moves S Dub has made yet.


Related posts:
Leave comment