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Mountain Dew x NY Art Dept. | Prohibition: New York City

10 September 2012, 18.37 | Posted in soda | 3 comments »

13999 Houston and Norfolk 540x358 Mountain Dew x NY Art Dept. | Prohibition: New York City
As if New York City didn’t have enough problems, Mayor Bloomberg has caused another with his quest to outlaw soda in quantities bigger than 16 ounces. While its certainly an example of misguided politics, it has created a lane for soda marketers to have some fun. Just in time for the vote on the soda ban this Thursday, September 13, Mountain Dew and the New York Art Department have joined forces for an outdoor campaign entitled “PROHIBITION: NEW YORK CITY” and are asking people to Instagram it tagged #dewyorkcity. Check out some more of the campaign locations after the jump.

4633 3rd Ave and 13th St 540x358 Mountain Dew x NY Art Dept. | Prohibition: New York City

14209 Delancey St and Norfolk St 540x358 Mountain Dew x NY Art Dept. | Prohibition: New York City

12792 Ludlow and Hester 540x358 Mountain Dew x NY Art Dept. | Prohibition: New York City

14027 3rd St and Ave A 540x358 Mountain Dew x NY Art Dept. | Prohibition: New York City

10656 2nd Ave and 1st St 540x358 Mountain Dew x NY Art Dept. | Prohibition: New York City


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