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Burton | Redesigned Flagship SoHo Opening

14 September 2012, 14.53 | Posted in shops, snowboarding | 1 comment »

Burton Snowboard’s flagship store in NYC reopened last night with a special VIP reception and meet and greet with team riders. Terje Haakonsen, Mikey Rencz, Mark Sollors, and Ethan Deiss came thru to check out the store’s full renovation with an opening suare put on by TheGoodLife! featuring music from Jasmine Solano and DJ Mirandom, brews from PBR and even an authentic NYC hot dog cart. Bringing a vintage Vermont feel using reclaimed resort materials and lots of wood, the new store has about 25% more space and also features a board press along with all of Burton, Gravis, Analog, and Channel Islands’ 2013 product. The store officially opens for business today. Check out a gallery of photos by Jake Breinholt after the jump.

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