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Daily News

Burton | Redesigned Flagship SoHo Opening

14 September 2012, 14.53 | Posted in shops, snowboarding | 1 comment »

2012 shotbyjake.com 8160 540x360 Burton | Redesigned Flagship SoHo Opening
Burton Snowboard’s flagship store in NYC reopened last night with a special VIP reception and meet and greet with team riders. Terje Haakonsen, Mikey Rencz, Mark Sollors, and Ethan Deiss came thru to check out the store’s full renovation with an opening suare put on by TheGoodLife! featuring music from Jasmine Solano and DJ Mirandom, brews from PBR and even an authentic NYC hot dog cart. Bringing a vintage Vermont feel using reclaimed resort materials and lots of wood, the new store has about 25% more space and also features a board press along with all of Burton, Gravis, Analog, and Channel Islands’ 2013 product. The store officially opens for business today. Check out a gallery of photos by Jake Breinholt after the jump.

2012 shotbyjake.com 8162 540x360 Burton | Redesigned Flagship SoHo Opening

2012 shotbyjake.com 8167 540x360 Burton | Redesigned Flagship SoHo Opening

2012 shotbyjake.com 8168 540x360 Burton | Redesigned Flagship SoHo Opening

2012 shotbyjake.com 8170 540x360 Burton | Redesigned Flagship SoHo Opening

2012 shotbyjake.com 8196 540x360 Burton | Redesigned Flagship SoHo Opening

2012 shotbyjake.com 8391 540x360 Burton | Redesigned Flagship SoHo Opening

2012 shotbyjake.com 8380 540x360 Burton | Redesigned Flagship SoHo Opening

2012 shotbyjake.com 8255 540x360 Burton | Redesigned Flagship SoHo Opening

2012 shotbyjake.com 8190 540x360 Burton | Redesigned Flagship SoHo Opening

2012 shotbyjake.com 8231 540x360 Burton | Redesigned Flagship SoHo Opening

2012 shotbyjake.com 8324 540x360 Burton | Redesigned Flagship SoHo Opening

2012 shotbyjake.com 8341 540x360 Burton | Redesigned Flagship SoHo Opening

2012 shotbyjake.com 8356 540x360 Burton | Redesigned Flagship SoHo Opening

2012 shotbyjake.com 8397 540x360 Burton | Redesigned Flagship SoHo Opening

2012 shotbyjake.com 8444 540x360 Burton | Redesigned Flagship SoHo Opening


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