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DQM x Vans The General Boston Announced

05 June 2013, 21.47 | Posted in retail, Sneakers | 2 comments »


After hooking up one of the savviest partnerships in skate lifestyle retail with The General NYC, DQM is taking the concept national with the announcement today of The General Boston. No images are yet available but the shop will be on fancy Newbury Street which is arguably more baller than the store’s NYC location on Grand Street. One interesting footnote is that the Van Doren brothers were originally from Braintree, Mass outside of Boston meaning the store not only takes their story full circle but adds to Boston’s renown as the sneaker brand capital of the world.


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