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Columns

Category ‚apparel‘

Nike 6.0 Launches Womens Apparel

07 May 2010, 14.44 | Posted in apparel, girls, lifestyle | No comments »


Nike 6.0 just continues to get it right, this time with the announcement that they are jumping into the women’s apparel game this fall. The fact that all the ladies on the team are gorgeous plus photography by supermodel Helena Christiansen should all but guarantee a successful launch.

Vans “Roll Like Joel” Collection

27 April 2010, 11.32 | Posted in apparel, surfing | No comments »

vans1 540x310 Vans Roll Like Joel Collection
Vans has just dropped the first ever signature collection from Joel Tudor. Based on his nomadic wave-seeking lifestyle, the “Roll Like Joel” collection mimics basics found in thrift shops and surf shacks but also comes with a wet/dry duffel nicknamed the “Joel Pod.” More looks after the jump.

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Lurk Hard Spring/Summer 2010

22 April 2010, 15.55 | Posted in Skateboarding, apparel | No comments »

HATS 540x361 Lurk Hard Spring/Summer 2010
NorCal heavyweight Lurk Hard has just dropped part one of their Spring/Summer collection with seven lurky logo tees and some classic truckers and beanies. You can get em direct right here or real skateshops know the deal. Full looks after the jump.

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RAW April Releases

21 April 2010, 11.55 | Posted in Skateboarding, apparel | 1 comment »

mr.coach.back .april  RAW April Releases
RAW has just dropped another banger mini-collection for April. In addition to white on black versions of their logo tee and snapback, they’ve got three colorways of the “Big R” 3/4 sleeve baseball tee and are debuting the “Midnights Riders” tee and coaches jacket. Midnight Riders is an east coast skateboarding homage to Paul Revere and his crew. Read more about it here. Full looks at the April releases after the jump.

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Element Europe Spring 2010 Video Lookbook

15 April 2010, 09.59 | Posted in Skateboarding, apparel, look books, videos | No comments »


Element Europe just dropped this video lookbook for Spring 2010 featuring plenty of tree climbing and furtive glances into the bosom of mother nature, but no skateboarding.

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LRG Summer 2010 Video Lookbook

12 April 2010, 23.18 | Posted in Skateboarding, apparel, lifestyle, look books, videos | No comments »


LRG just dropped their new summer 2010 video lookbook today starring Adelmo Jr, Rodrigo TX, Jack Curtin, Big Sean, and Corey Gunz. Shot in Hawaii and scored by Sade and Kid Cudi, the LRG lifestyle is definitely looking pretty epic right here.

Elm Company Spring/Summer 2010 Apparel

07 April 2010, 12.45 | Posted in apparel, lifestyle | No comments »

Waxed Canvas Hideaway Plaid 540x396 Elm Company Spring/Summer 2010 Apparel
Elm Company has just dropped their their Spring/Summer 2010 collection of apparel and headwear. Only their second apparel collection since expanding past hats, the tees, knits, linen, and canvas pieces definitely have a good overall look. Dig through the whole line on the Elm Company blog. Another preview after the jump.

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Atlas Spring 2010

18 March 2010, 16.23 | Posted in Skateboarding, apparel, decks, hats, wheels | No comments »

20100317 deckblog 540x359 Atlas Spring 2010
Atlas has just released their full line for Spring 2010. A deep line that includes everything from decks and wheels to tees, hoodies, and wovens, and both 5 panel and New Era hats, everything is fully rockable whether you rep San Mateo or not. Full looks at the collection after the jump.

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Party Snake Apparel

16 March 2010, 16.23 | Posted in apparel, snowboarding | No comments »

PSnakeOGT21 Party Snake Apparel
You may or may not have seen an accidental leak of the full length version of Party Snake Again? on Radcollector last night, all we know is that Canadian justice moves swiftly. Our headquarters were surrounded by mounties conducting a pre-dawn raid today and after finally getting our computers back, the full length edit is gone and these Party Snake t-shirts are here. It’s all good, though, they’re pretty rad. Buy one here. OG Party Snake beanies after the jump.

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SLVDR | Spring 2010

11 March 2010, 13.20 | Posted in apparel, lifestyle, surfing | 1 comment »

SLVDR@UNIV1 540x390 SLVDR | Spring 2010
Cali surf-lifestyle brand SLVDR has just dropped their spring 2010 collection. A definite So-Cal but not so bro-brah vibe runs through the line of mellow graphic tees, hoodies, and clean wovens. Available now at UNIV . More looks after the jump.

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