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Category ‚beer‘

PBR x Air Blaster

31 December 2013, 11.00 | Posted in beer, collabs, goggles, snowboarding | 1 comment »

PBR AIRBLASTER PBR x Air Blaster
Of all the rad shit that showed up to our office during the holiday season this year, the raddest just might be this custom PBR x Airblaster kit. PBR’s Steve Nilsen, who has popped off collabs with GNU, O’Neill, Union Bindings and more, killed it again by teaming with Airblaster for a special winter shred kit. Unfortunately, these are not for sale but if you see one of us rocking them on the hill holler and we’ll give ‘em to for a couple runs.

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Signal | Oktoberfest Snowboard Beer Bong

17 October 2013, 16.23 | Posted in beer, snowboarding, snowboards | 2 comments »


We’ve been digging pretty much every episode of Signal’s Every Third Thursday but this one has to be the best yet. A snowboard with mad pop that has a double barrel Beer Bong on it?! Genius! Peep all the episodes on Network A.

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Nike Snowboarding x SUPERKOLDIE

27 August 2013, 10.07 | Posted in Accessories, beer, snowboarding | No comments »

NIKE SUPERKOLDIE copy Nike Snowboarding x SUPERKOLDIE
We introduced you to our favorite new frosty brew enhancing brand SUPERKOLDIE a few weeks back. While we already back them for the great work they do in keeping our favorite bevvy cold, we are even more stoked on them after seeing their collabo coozy with Nike Snowboarding for Never Not. You’re gonna have to be crafty to get a hold of one of these. Check some more looks after the jump.

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SUPERKOLDIE Beer Koozies

30 July 2013, 16.06 | Posted in Accessories, beer | No comments »

SK LIFESTYLE ROE SUPERKOLDIE Beer Koozies
If there is one thing we hate, seriously hate, like hate so much it makes us crazy, its a warm beer. So it is with open arms (and a thirst for cold beer) that we embrace new premium koozie brand SUPERKOLDIE. With a line of witty koozies already out and a collabo with Nike Snowboarding in the pipeline, we expect nearly everyone to be keeping their beer drinkable with a SUPERKOLDIE by the end of the summer. Hit the jump for more koozies.

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PBR x O’Neill Summer Collection

15 March 2013, 18.57 | Posted in beer, collabs, surfing | No comments »

ONEILLxPBR Blast 540x333 PBR x ONeill Summer Collection
You really have got to love PBR. Not only do they make beer, and affordable beer at that, but when it comes to product collabos, they go all in. There’s never any promo cheap bullshit with Pabst. Next case in point is their summer 2013 collection with O’Neill. We’ve got a preview above, come back for a closer look following their release party on March 21 at the O’Neill store in Santa Monica.

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Reef McIntosh Happy Hour at Epsteins Bar NYC

22 August 2012, 16.27 | Posted in beer, surfing | No comments »

IMG 0628 540x359 Reef McIntosh Happy Hour at Epsteins Bar NYC
Last week big wave surfer Reef McIntosh hosted a happy hour at Epsteins Bar in NYC that was sponsored by Kona Brewing Company. Epsteins has always been a haven for action sports athletes who are passing through the city, so much so that Reef autographed a surfboard that will hang in the bar. Hit the jump for a look at the new decor.

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Cardiel x Chrome | Sacramento to Chico

29 March 2012, 13.22 | Posted in Bikes, Packs & Bags, beer, videos | No comments »


John Cardiel and crew go on a 100 mile bike ride from Sacramento to Chico to peep the production on his new Fortnight travel bag at the Chrome Bag factory. Did we mention that the Sierra Nevada Brewing Company is two blocks from the factory? See what went down in the video above.

Colt 45 x Santa Cruz | Tall Boy Cruiser

07 November 2011, 09.46 | Posted in Skateboarding, beer, collabs | 2 comments »

skateboard colt front2 Colt 45 x Santa Cruz | Tall Boy Cruiser
After apparently perfecting beer-inspired skate deck design with their Duff can skateboard earlier this year, Santa Cruz has released another sudsy tribute, this time to Colt 45. A complete that comes complete with a beer opener and “Beer Goggles” wheels, the only thing missing is a co-sign from Billy Dee Williams. More looks after the jump.

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Globe x Victoria Bitters | Motley Mid “Green Spritz”

27 July 2011, 17.51 | Posted in Skateboarding, Sneakers, beer, collabs | No comments »

globe motley vb 1 540x348 Globe x Victoria Bitters | Motley Mid Green Spritz
Shreddin Aussies and beer aficionados will truly understand this collab – Globe’s ode to the self proclaimed “Best Cold Beer,” Victoria Bitters. Check out another look after the jump. Via Complex.

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Independent Bottoms Up Trucker

08 June 2011, 14.03 | Posted in Skateboarding, beer, hats | No comments »

beer1 Independent Bottoms Up Trucker
Our award for best trucker of the year goes to Independent for this fucking awesome “Bottoms Up” mesh back. Summer has finally arrived! Get it now at Beams. More looks after the jump.

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