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Category ‚snowboarding‘

Nike SB Quits Snowboarding

26 September 2014, 10.10 | Posted in business, snowboarding | 2 comments »

nike lunar endor qs boot Nike SB Quits Snowboarding
Somebody get Mike Michalchuk on the phone. According to an article on ESPN.com and other sources Nike SB has officially thrown in the towel on snowboarding (and skiing too but who cares) meaning a major squad of riders including Sage Kotsenburg, Danny Kass, Halldor Helgason, Nico Muller, Louie Vito, Jed Anderson and more are soon to be without a major sponsor. If you’ve been following this thing called snowboarding for a while, it’s the second time that Nike has gone in and pulled out of snowboarding, the first time being with ACG in the early 2000’s (with Michalchuk as the poster boy). In the end its all about money with Nike, so the real question is whether anyone other than rappers who like to wear giant sneakers even care. Let us know your thoughts.

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Burton Presents: Jussi Oksanen and Mikey Rencz Full Part

25 September 2014, 10.59 | Posted in snowboarding, videos | No comments »


Now this is snowboarding! In their full part from Burton’s 2015 video “Burton Presents” Mikey Rencz and Jussi Oksanen hit zero rails, use zero winches, and stay as far from the “street” as possible. The result is snow porn pow slashing to the hilt. Bring it!

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L1 Premium Goods Winter 2015

23 September 2014, 14.43 | Posted in apparel, outerwear, snowboarding | No comments »


Outerwear brand L1 jumps off Winter 2015 with a new “Premium Goods” brand name and an extended range of products. Peep team riders Brandon Hammid, Jon Kooley, Danny Larsen, Dominik Wagner, Anton Gunnarsson and more as they trek out in L1’s mountain apparel, street apparel, and softgoods. Look for L1 Premium Goods at your core shop or online here.

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adidas Snowboarding | The Nomad Series 1/3

23 September 2014, 13.51 | Posted in snowboarding, videos | No comments »


To launch their second season on snow, adidas has produced The Nomad Series, a three part video about the eternal quest for pow. Episode one brings us to the dreamlike mountains of Hokkaido, Japan where Kazu Kokubo delivers the powder tour of a lifetime. We know you’re gonna enjoy this.

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Burton Presents NYC Premier

11 September 2014, 09.55 | Posted in Parties, films, snowboarding | 1 comment »


If you’re in NYC this weekend you’re winning because Burton Snowboards and TheGoodLife! have teamed up to throw a rager for the premier of Burton’s new “Burton Presents” video from 2015. Come party with Mark Sollors, Danny Davis, Jack Mitrani, and more at Villain in Williamsburg, Brooklyn and get your mind right for the upcoming shred season. DJ Mirandom and Stretch Armstrong are supplying the music. NO RSVP necessary just get there early! Full party info after the jump.

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POW Gloves 2015

10 September 2014, 21.48 | Posted in gloves, snowboarding | No comments »

Hironaka Royal Mitt POW Gloves 2015
POW Gloves kicks off their season this week with the launch of a brand new website and the release of their 2015 line. Dubbed “Vol. 11″ the line features shred ready handwear including a collab with Boarding for Breast Cancer and Austin Hironaka’s pro models. See more after the jump.

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ThirtyTwo Spot Check: Mt Hood

30 August 2014, 17.09 | Posted in snowboarding, videos | No comments »


What are Brandon Hobush, Frank April, Johnny O’Connor, Dylan Thompson, Castro, Scott Stevens, Desiree Melancon, Dillon Ojo, Spencer Schubert, Christian Hobush and Jordan Small doing right that you aren’t? Shredding Hood braaahhhh!

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dose | Jeremy Jones Higher

04 August 2014, 20.15 | Posted in films, snowboarding | No comments »


We showed you the trailer for Jeremy Jones’ insane new film Higher last week, now take a look as he breaks down just how major the production (and risk) was. After a year in edits and a lifetime in the making Higher is poised to be one of the sickest big mountain shred flicks ever made. Jones also explains to Timbo what brought him to ThirtyTwo as the newest member of their team.

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Airblaster | Searching for Sasquatch

04 August 2014, 19.51 | Posted in outerwear, snowboarding | No comments »


Now this is how you do a lookbook. Instead of the usual boring shit, Airblaster sent Tim Eddy and Temple Cummins to the pacific Northwest to test out the new “Sasquatch” technical outerwear line while searching for the mythical beast that bears the same name. Peep some rad pics after the jump.

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Jeremy Jones Higher Trailer

30 July 2014, 15.41 | Posted in films, snowboarding | No comments »


Gnarly backcountry vet Jeremy Jones released the trailer for his new film Higher today. The final installment of his Teton Gravity Research trilogy which included Deeper and Further looks like it might easily be the sickest yet. Now with a family depending on him every risk he takes carries much higher potential consequences. Look for it to premier this fall.

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