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Columns

Category ‚energy drinks‘

Behind The Scenes: Mtn Dew Skate Ad Campaign 2013

01 March 2013, 12.57 | Posted in Skateboarding, energy drinks, videos | No comments »


Last month we linked up with the crew from The Crosby Press and left frigid NYC for some sunshine out in California to get a behind the scenes look at Mountain Dew’s ad campaign for its new breakfast energy drink, Kickstart. With the skate team on hand we spoke to Paul Rodriguez, Theotis Beasley, Keelan Dadd, and new team rider Nick Tucker about being on the Dew squad. Check out what went down on our mission from Glendale to Venice. Filmed and edited by Leighton Pope.

Blackscale at Agenda NYC 2013

28 January 2013, 10.45 | Posted in energy drinks, interviews, tradeshows, videos | No comments »


Last week we partnered with Mountain Dew to host a media lounge at Agenda NYC 2013. With it being the 10th anniversary of the tradeshow we invited some of our homies to the lounge to talk about their brands, new projects, and the importance of having a presence at the Agenda Tradeshow. Our editor Brad Clarke held down the interviews and first up was Mega from Blackscale. Check out what he had to say and stay tuned for more interviews from Agenda.

Gatorade | Nigel Sylvester “Perfect Moment”

19 December 2012, 15.57 | Posted in bmx, energy drinks, videos | No comments »


Gatorade has just released its newest edit featuring Nigel Sylvester. The video was inspired by Nigel’s own point of view while riding around New York City and was filmed in Ft Greene, Brooklyn. Peep the video above and then hit the jump for a behind the scenes gallery of photos from our own Brad Clarke.

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Behind The Scenes: Gatorade x Nigel Sylvester

17 December 2012, 15.57 | Posted in bmx, energy drinks, photography | 1 comment »

IMG 2031 540x360 Behind The Scenes: Gatorade x Nigel Sylvester
We recently linked up with our homie Nigel Sylvester in Fort Greene, Brooklyn on the set of his newest web-edit for Gatorade. The “Perfect Moment” video is look at all the moments that lead up to Nigel landing the perfect trick. Look for the video to drop later this week but hit the jump for a photo gallery of what went down behind the scenes. Photos by Brad Clarke.

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Monster Energy Welcomes Trouble Andrew

11 July 2012, 12.11 | Posted in Music, energy drinks, snowboarding | 1 comment »

Screen shot 2012 07 09 at 1.55.17 PM 600x296 540x266 Monster Energy Welcomes Trouble Andrew
Monster Energy has welcomed Trevor “Trouble” Andrew to its roster of musicians. Trouble will be making appearances at Monster Energy events while working on his third album and mixtape, as well as getting ready to head out on the Slumerican Tour with Yelawolf in September. Via Transworld Snowboarding.

burn | Never Extinguish

28 October 2011, 16.09 | Posted in Skateboarding, energy drinks, videos | 3 comments »


Burn energy drink has put together this edit featuring Rune Glifberg and its team riders Jonas Skrøder, Dany Hamard and Hugo Maillard blazing through the streets of Buenos Aires. Never drank a burn before but the video is pretty cool. Via FreshNgood.

Nigel Sylvester x Gatorade | All Day Sessions: Bay Area

16 August 2011, 13.09 | Posted in bmx, energy drinks, videos | No comments »


In the final edit of the three-part “All Day Sessions” series from Gatorade, Nigel Sylvester and Ralphy Ramos head out to Bay Area, California. A long day of bombing hills, hitting up spots and a group ride around the city all lead to an exclusive performance by Dom Kennedy.

Gatorade | Night and (Go All) Day: Part 2

11 July 2011, 16.20 | Posted in Skateboarding, energy drinks, videos | No comments »


Part 2 of Gatorade’s video series featuring Sean Malto and Chaz Ortiz is now live. Check out the fellas on the continued skate session through Austin, Texas.

Mtn Dew | Green Label Exclusives Site

28 January 2011, 16.27 | Posted in Art, energy drinks, websites | 1 comment »

mtn dew 540x294 Mtn Dew | Green Label Exclusives Site
Mtn Dew has just launched it new site of exclusive Dew program products. Go here to view and purchase all their limited edition goods including all the Shop Series decks.

FRENDS x Dale Earnhardt Jr

10 November 2010, 20.06 | Posted in cars, energy drinks, snowboarding, videos | 1 comment »


This Halloween weekend, Scotty Lago, Jack Mitrani, Mason Aguirre, Kevin Pearce and Luke Mitrani posed as rednecks to pay a visit to Dale Earnhardt Jr at the AMP Energy Juice 500 in Talladega, Alabama. Warning: This video contains severe product placement overload.

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