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Category ‚soda‘

Supra x Mtn Dew | Boo Johnson Amigo Release Event

07 December 2012, 14.20 | Posted in Events, Skateboarding, Sneakers, collabs, soda | 1 comment »

IMG 15001 540x404 Supra x Mtn Dew | Boo Johnson Amigo Release Event
Supra and Mtn Dew celebrated the release of Boo Johnson’s collab Amigo shoe at the Supra store in NYC. We got a chance to swing by and kick it with Boo and Keelan right before they raffled off a pair of the kicks. Peep the jump for a look at the packed shop.

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Mountain Dew x NY Art Dept. | Prohibition: New York City

10 September 2012, 18.37 | Posted in soda | 3 comments »

13999 Houston and Norfolk 540x358 Mountain Dew x NY Art Dept. | Prohibition: New York City
As if New York City didn’t have enough problems, Mayor Bloomberg has caused another with his quest to outlaw soda in quantities bigger than 16 ounces. While its certainly an example of misguided politics, it has created a lane for soda marketers to have some fun. Just in time for the vote on the soda ban this Thursday, September 13, Mountain Dew and the New York Art Department have joined forces for an outdoor campaign entitled “PROHIBITION: NEW YORK CITY” and are asking people to Instagram it tagged #dewyorkcity. Check out some more of the campaign locations after the jump.

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Green Label Exclusives | Keelan Dadd x DGK

30 August 2012, 19.42 | Posted in Skateboarding, collabs, soda | 1 comment »




Next up as part of their Green Label Exclusives Project, Mtn Dew has enlisted Keelan Dadd and DGK for a capsule collabo. The collection includes a duffle bag, socks, hip-pouch, sunglasses, coozie, and stickers and will be available on Karmaloop beginning on September 6.

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