Columns
Columns

Posts tagged ‘Burton Snowboards’

Burton [BACKCOUNTRY] Teaser

10 September 2013, 10.12 | Posted in snowboarding, videos | 2 comments »


After Nike blew our minds yesterday with their big mountain teaser, Burton comes through today and takes it up a notch with the teaser for this Friday’s [BACKCOUNTRY] video release. Not surprisingly, Nicolas Muller has a big part in both company’s videos. Cha-ching.

Read more

Burton Snowboards Welcome to Winter NYC

20 August 2013, 11.42 | Posted in Parties, snowboarding | 1 comment »


Despite the beautiful late summer weather Burton threw a little “Welcome to Winter” soirée in NYC this weekend to coincide with the drop of their winter 2014 product line. Burton pros Mikey Rencz and Mark Sollors dropped in to kick it with Jake Burton and TheGoodLife! crew and enjoy some sun in the city before jumping on the pow hunt later this month. City shred lovers like Ian Longwell and Aku Orraca-Tetteh from Santigold, model Laura Harrier, Radcollector’s Timbo, photographer Craig Wetherby and the legendary Ricky Powell also got in on the action which included Roofeeo on the decks, Mac from the Elbow Room and a secret VIP bar of delights. Peep our photo recap from Jake Breinholt after the jump.

Read more

Burton Presents [SNOWBOARDING]

15 August 2013, 09.17 | Posted in snowboarding, videos | 3 comments »


We’ve been trying to resist the inevitable end of summer but we can’t lie, this teaser for Burton’s four part web series [SNOWBOARDING] just got us hyped! After a super creative intro featuring pretty much the entire Burton team we get a glimpse at each part – Backcountry (releasing 9/13), Street (releasing 9/27), Women (releasing 10/11), and Resort (releasing 10/25). Sorry summer, but now we’re ready to shred!

Read more

Burton All Mesh Snapback

04 June 2013, 15.40 | Posted in hats, snowboarding | 1 comment »


This black on black all mesh “B” snapback from Burton easily gets our vote as raddest hat of the summer. Get one at Burton flagships now and hit us on Instagram for more heat like this.

TheGoodLife! x Burton | Apres in May Photo Recap

24 May 2013, 18.38 | Posted in Events, Parties, snowboarding | No comments »


We gave you a peek at some of Burton’s 2014 line from their Apres in May event with TheGoodLife! in NYC last week, now check out the full photo recap. From team riders Mikkel Bang, Mark Sollors, Danny Davis, and Kelly Clark to Santigold’s band to Victoria’s Secret model Toni Garrn, it was a rad crowd to say the least. Check out the night in its entirety in photos by Jake Breinholt at WeAreTheGoodLife!

Burton Snowboards | Apres in May & 2014 Line Sneak Peek

17 May 2013, 13.59 | Posted in Events, photography, snowboarding | 1 comment »


Once again the fam at Burton Snowboards and TheGoodLife! teamed up to host Burton’s 2014 line preview & “Apres in May” at Milk Studios in NYC. If you didnt get a chance to make it out you definitely missed a good one! Check out a couple flicks Brad Clarke shot at the rooftop soiree and stay tuned for a full recap of last nights event.

Read more

Burton x Bionic Yarn

18 February 2013, 18.36 | Posted in collabs, eco, snowboarding | 2 comments »


Another sneak peek from Burton’s 2014 snow line comes in the form of this mini collection with Bionic Yarn. If you haven’t heard about it yet, Bionic, which is backed and repped by Pharrel (yes that Pharrel) is a sustainable yarn company that makes yarn that is up to 45% recycled and can be 400% stronger than traditional yarn. The basic collection includes a puffy, gloves, and an aviator style beanie that boast the clean design and good pattern use you’d expect from something Skateboard P is cosigning. More looks after the jump.

Read more

Burton x Full Bleed “Joystick” Release Event


Last night the vanguard of NYC skateboarding and snowboarding connected for the launch of the Joystick series of snowboards by Burton featuring images from the book Full Bleed. TheGoodLife! powered event featured a first look at the series with Full Bleed’s Alex Corporan, Ivory Serra, and Andre Razo, a silent auction to assist the Red Cross’s Sandy efforts, music by DJ Smoke L.E.S. and refreshments from PBR, Smirnoff, and The Meatball Shop. Check out a full gallery from Jake Breinholt after the jump.

Read more

dose | Burton 13 Premiere NYC

21 September 2012, 15.22 | Posted in films, Parties, premieres, snowboarding, videos | No comments »


We brought you some rad stills from Burton’s epic NYC premiere for 13 earlier this week, now get an indepth look at the action in the latest episode of dose. Tim Brodhagen chops it up with Mark Sollors, Ethan Deiss, Mikey Rencz and even coaxes some words from Terje Haakonsen about the film and the blow out party featuring The RZA and Flatbush Zombies along with Roofeeo, DJ Smoke L.E.S., A-Dog and more. All shred premieres should be like this!

Burton Snowboards 13 Premiere NYC

17 September 2012, 13.52 | Posted in Events, films, premieres, snowboarding | 2 comments »


Burton Snowboards turnt it up another level with the New York City premiere for 13 this past Thursday. Partnering with TheGoodLife! Burton transformed the storied Angel Orensanz Foundation for the Arts into a shred palace that fully demonstrated the diverse breadth of the snowboard massive. Models and artists mingled with bro-brahs and shop rats in the 1830’s era synagogue while plied to the tilt with complimentary PBR and Smirnoff for a lineup that included DJ Smoke L.E.S., DJ A-Dog, Roofeeo from TV on the Radio, a burlesque fashion show, the movie premiere and then full sets from Flatbush Zombies and the RZA. Terje Haakonsen, Mikey Rencz, Mark Sollors, and Ethan Deiss were on hand for the madness along with everyone from Jake Burton and Shaun White to Daria Werbowy and even Ol Dirty Bastard’s son Boy Jones. Snowboard premieres will never be the same. Check out the epic photos from Mel D. Cole after the jump and on Village Slum.

Read more