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Posts tagged ‘dc’

DC Alias Lite

25 May 2011, 13.14 | Posted in Sneakers | No comments »

303207 AliasLite ARR FRT1 DC Alias Lite
DC is lightening up their line with the release of the Alias Lite runner from the Rob Dyrdek collection. The Alias features DC’s new Trademarked material Unilite which will be featured on several new models. Looks at all the Alias colorways after the jump.

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DC Skate Flag

06 May 2011, 13.56 | Posted in Skateboarding, advertising | No comments »

Riot Flag DC Skate Flag
DC unveiled a new logo for their skate program this week. Go here to learn why and to see their new commercial.

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DC “Hoops” Re Release and T-Shirt

17 March 2011, 19.02 | Posted in Skateboarding, t-shirts, videos | 2 comments »


Just in time for March Madness, DC has rereleased their epic “Hoops” ad. The 2005 spot shows Rob Dyrdek, Colin McKay and Josh Kalis hooping harder than the Harlem Globetrotters and even got onto the Discovery Channel’s “Is It True” show. This time around there is also a limited edition t-shirt, check it out after the jump.

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DC Gizmo Boot

11 February 2011, 14.00 | Posted in boots, snowboarding | 1 comment »

gizmo1 DC Gizmo Boot
DC unveiled a new boot model for 2011/12 in Denver aimed to create their best boot fit yet. The Gizmo features a dual closure system than uses traditional laces for the upper and a BOA for the lower part of the boot to allow for micro adjustment in either zone. Check out some detailed shots of all three colorways after the jump. The Gizmo lands at DC dealers in August.

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DC x A Tribe Called Quest

24 January 2011, 17.55 | Posted in collabs, films, snowboarding | 2 comments »

P1060608 DC x A Tribe Called Quest
As part of Sundance Film Festival this week, DC unvelied their super limited collabo with A Tribe Called Quest to support Michael Rapaport’s new biopic on the group, Beats, Rhymes & Life. Only 40 jackets were created and all of them went to Sundance influencers, check out some more looks of DC TM Nick Olsen modeling the jacket after the jump.

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Rob Dyrdek | Make Your Own Luck Fashion Show

06 December 2010, 11.41 | Posted in Skateboarding, Sneakers, apparel | No comments »


Empressario supreme Rob Dyrdek jumped off the debut of his latest DC collection with the Make Your Own Luck Fashion Show at the DC Shoes Store in Hollywood. The geriatric models are definitely a nice twist but what we like most about this video are the multiple Renee Renee appearances. Come back to the blog bro!

DC Villain Vulc Spring 2011

19 November 2010, 23.45 | Posted in Shoes, Skateboarding | 2 comments »

image DC Villain Vulc Spring 2011
DC, who have been on the forefront of the skate shoe x fashion trend since introducing their Life collection a few years back, continue to trickle the design into their main line. Case in point is the Villian Vulc, a skateable loafer that can also double as your poker night kicks. New colorways for Spring include black leather and grey suede after the jump.

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DC 1 Million Facebook Likes

25 September 2010, 13.51 | Posted in Shoes, business, online | No comments »

a DC DC 1 Million Facebook Likes
DC became the first action sports brand to reach 1 million likes on Facebook yesterday, just in time for the finals of their Pro Tour this weekend. A significant accomplishment in the age of social media, the company plans to pinpoint the 1,000,000th person to hit the like button and hook them up with a special prize pack. In comparison, Vans has 979,000 and Volcom 579,000 likes respectively.

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DC x Neff Winter 2011 Collection

14 June 2010, 17.38 | Posted in collabs, snowboarding | 2 comments »

neff2 540x352 DC x Neff Winter 2011 Collection
We brought you the first look at the DC x Neff Collection for winter 2011 when we spotted Torstein Horgmo ripping it up on the board at the MTN LAB way back in January. The time has finally come for the official unveiling. Clearly the collection, which consists of snowboards, snowboard boots, fleece, t-shirts, gloves, and headwear all set to drop in September 2010, is an ode to Crockett and Tubbs era Miami. Why not? Full looks after the jump.

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Nick Dompierre ND1 Mid Commercial

04 June 2010, 17.24 | Posted in Pro Models, Skateboarding, Sneakers, advertising | No comments »


You saw the party pics, now peep the skating – this is why Nick Dompierre deserves his own shoe, the kid is smooth as hell. Via Renee Renee.