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Posts tagged ‘electric’

Electric | Watches

24 October 2013, 12.18 | Posted in Watches | 1 comment »


Electric, long known as a sunglass and goggle brand, just made the interesting dive into the watch category. With several endemic brands dominating most of the action sports market, its got to be a risky move but given the look of the first offerings it seems like they’re off to a solid start. Go here for more info and hit the jump for individual looks.

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Electric | Mags- Trouble Andrew CD Giveaway

19 April 2013, 13.15 | Posted in giveaways, sunglasses | No comments »

free gift with purchase home 540x253 Electric | Mags  Trouble Andrew CD Giveaway
Electric is giving away Trouble Andrew’s new cd free with a purchase of his signature shades, the Mags. Go here to pick your favorite style and cop “Dreams of a Troubled Man” to bump in your whip this Spring.

Radcollector Exclusive | Electric x Trouble Andrew – 3 Troubled Days

04 December 2012, 13.24 | Posted in Music, sunglasses, videos | 1 comment »


Electric has once again teamed up with Trouble Andrew for a customized frame dubbed the “Trouble Detroit XL”. To christen the release of the shades the Electric crew linked up with Trouble on the Californian leg of the SLUMERICAN Tour to give you a backstage look at what goes down on the road. Enjoy.

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Agenda LB | Electric – Trouble Andrews Mags

02 August 2012, 22.54 | Posted in collabs, sunglasses | 1 comment »

IMG 0308 540x360 Agenda LB | Electric   Trouble Andrews Mags
The Electric crew was holding it down in Long Beach with a rad showing of sunglasses & apparel. One of the highlights from the line is the Trouble Andrew signature frames dubbed the Mags collection. Hit the jump for a peek at the Classic Tort shades then head here to cop a pair and see more colors.

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Trouble Andrew x Electric Visual | Mags

27 June 2012, 18.01 | Posted in Music, snowboarding, sunglasses, videos | No comments »


Trouble Andrew, whose partnership with Electric Visual has already spawned some rad goggles, has now linked with the brand to release his signature sunglass frame, Mags. Check the video above as he explains the concept behind the frame. Also hit up his video “Adorable” to see the Mags in action.

Electric | Session at the Museum

08 June 2012, 13.59 | Posted in Art, Skateboarding, videos | No comments »


Since MOCA’s exhibit last year it seems like the “fine” art world has been more into skateboarding than ever. The latest crossover comes from France with Photographer David Manaud’s project with Electric at the Contemporary Art Museum of Bordeaux. C’est magnifique!

Electric Color Bomb Series

12 April 2012, 17.12 | Posted in special editions, sunglasses | No comments »

ES06541763 540x376 Electric Color Bomb Series
Electric has gone color mad for spring with the release of their Color Bomb series of throwback neon lenses and frames. You can catch the treatment on the Capt. Ahab, Flip Side, Riff Raff, Shaker, Knoxville, Tonette, Caffeine, Venice, Rosette, Vol and Hoodum models at select Electric dealers. Another look after the jump.

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Nixon x Electric | Get Some Trouble

02 April 2012, 13.01 | Posted in collab, lifestyle, snowboarding, videos | No comments »


Nixon x Electric present their latest collaboration “Get Some Trouble”, a webisode featuring Trouble Andrew on a 3-day journey around the European X Games 2012 in Tignes, France. Peep how the Trouble Gang gets down and check their ill park session with Nicolas Muller.

Electric | Limited Edition Trouble Andrew Goggle

09 November 2011, 11.57 | Posted in collabs, goggles, snowboarding | No comments »

Screen shot 2011 11 07 at 2.26.05 PM 600x337 540x303 Electric | Limited Edition Trouble Andrew Goggle
Electric has teamed up with Trouble Andrew for a limited edition flip on the EG2 and EGB2 snow goggle. The inspiration for the design of the goggles comes directly from Trouble’s new album, “Dreams of a Troubled Man”. Each goggle is accompanied by matching packaging, microfiber bag and a copy of his latest album. Hit the jump to see both looks.

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Electric For project BLUE

24 November 2010, 14.00 | Posted in collabs, Fundraisers, sunglasses | No comments »

OHM III gloss black Electric For project BLUE
Electric continues their dedication to project BLUE campaign with the release of three new polarized models. As always, a portion of the proceeds from the sale of the Hoy Inc., OHM III, and Mutiny will go to support the more than fifteen ocean-focused non-profit organizations under the SIMA Environmental Fund, which includes the Surfrider Foundation. See the rest of the collection after the jump.

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