Axel Cruysbergh learned today why its good to win. Fresh off his taking of the Volcom Damn Am crown etnies has released a banger 4 minute part from Axel that will surely be remembered as one of the stepping stones to a pro career. Enjoy.

To make this video for the launch of the new etnies Marana Vulc, Willow, Nick Garcia and Julian Davidson went out to Slab City in the Colorado Desert of California and added some features to the already super skateable terrain. The results are pretty damn rad. Hit the jump to see the shoe up close.

Having to bring mad shoes with you when you travel sucks. While they aren’t the most helpful if you have to go anywhere that gets colder than 60 degrees, the new etnies Scout Mason Ho colorway are definitely a rad addition to the beach hopping lifestyle. Get a closer look after the jump.

etnies have already got the ball rolling (get it?) on next year’s World Cup with the release of some looks at their Spring 2014 Marana World Cup pack. Since the name of the shoe already sounds like a soccer stadium its a perfect fit although we didn’t realize that Sheckler loved futbol like that. The ill New Zealand all-black is above, hit the jump to peep Brasil, Germany, Jamaica, and unexplicably, a UK/US/France combo.

Despite being the same company, etnies and ThirtyTwo had apparently never collaborated before now. Although that seems hard to believe they definitely did it right for the first time with the ThirtyTwo Degrees of etnies Signature Collection, which matches an etnies High Rise sneaker and apparel kit with ThirtyTwo’s five pro model snowboard boots. Peep Joe Sexton’s above and Chris Bradshaw, Chris Grenier, Scott Stevens and JP Walker’s after the jump.

This beautifully shot and edited video from etnies is supposed to serve as a lookbook for their new Fall 2013 Skyline Collection of weather proofed winter wear but all we can think of after watching it is holy shit can Joe Sexton skate. It almost makes you forget he’s a snowboarder. Skyline Collection hits etnies retailers now.

Welcome edits come out pretty much every week in skateboarding but there is something particularly rad about Julian Davidson’s new etnies edit. Whether it’s the HD cams or Juju’s effortlessly perfect style we’re not sure but we gave this one a few watches in a row. Check it out and you’ll see what we mean.

etnies moved up the launch of their all-mesh shoe, the Scout, today after deciding that waiting until Spring 2014 was just too damn long. The ultralight and breathable, yet still skateable, shoe is literally dropping at Active as we speak. Hit the jump for some more looks.

Nothing says, “I’ve got some serious clout around here” than designing and releasing a shoe specifically for a contest. Well that’s exactly what Ryan Sheckler has done with the new Marana X. He better win after all that though. Peep some more looks after the jump.

Whether you love him or hate him, you definitely can’t front on Ryan Sheckler. He’s one of the most talented skateboarders of his generation and someone who’s managed to leverage that ability to do huge things. Sitting on top of the world at only 23, he’s already been with his first and only shoe sponsor, etnies, for fifteen years. That is some crazy shit! Check out the video retrospective above and see why he is where he is in the game.