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Posts tagged ‘mountain dew’

Atiba Jefferson Talks About His GLX LA Capsule Collection

31 July 2013, 13.36 | Posted in Events, Skateboarding, collabs, photography | No comments »

Atiba1 Atiba Jefferson Talks About His GLX LA Capsule Collection

The crew over at Green Label linked up with photographer Atiba Jefferson at this GLX LA Capsule collection event & photo gallery show to talk about shooting photos, hanging with P-Rod, and much more. Head here to read the entire interview. Above photo by Mel D Cole.

Mountain Dew Drops Weezy

03 May 2013, 18.37 | Posted in WTF | 3 comments »

0503 mountain dew lil wayne 3 540x418 Mountain Dew Drops Weezy
According to TMZ, Mountain Dew has dropped Lil Wayne from their global marketing campaign after taking offense at a line mentioning Emmet Till. How white people coule take money away from a black person for making a reference to an incident in which white people murdered an innocent black person is so far beyond comprehension that thinking about it might make your head explode. We’re going to have to side with LilTunechi on this one.

Behind The Scenes: Mtn Dew Skate Ad Campaign 2013

01 March 2013, 12.57 | Posted in Skateboarding, energy drinks, videos | No comments »


Last month we linked up with the crew from The Crosby Press and left frigid NYC for some sunshine out in California to get a behind the scenes look at Mountain Dew’s ad campaign for its new breakfast energy drink, Kickstart. With the skate team on hand we spoke to Paul Rodriguez, Theotis Beasley, Keelan Dadd, and new team rider Nick Tucker about being on the Dew squad. Check out what went down on our mission from Glendale to Venice. Filmed and edited by Leighton Pope.

5Boro at Agenda NYC 2013

28 January 2013, 12.20 | Posted in Skateboarding, interviews, videos | No comments »


Next up to stop by the Mountain Dew/Radcollector Lounge at Agenda NYC is Mark Nardelli from 5Boro. Our editor Brad Clarke chops it up with Nardelli who gives us a look at 5Boro’s upcoming “Corner Store” series.

Blackscale at Agenda NYC 2013

28 January 2013, 10.45 | Posted in energy drinks, interviews, tradeshows, videos | No comments »


Last week we partnered with Mountain Dew to host a media lounge at Agenda NYC 2013. With it being the 10th anniversary of the tradeshow we invited some of our homies to the lounge to talk about their brands, new projects, and the importance of having a presence at the Agenda Tradeshow. Our editor Brad Clarke held down the interviews and first up was Mega from Blackscale. Check out what he had to say and stay tuned for more interviews from Agenda.

Mountain Dew x Burton | Exploring Danny Davis’ Pipe Dream

11 December 2012, 14.09 | Posted in snowboarding, videos | No comments »


In the Spring of this year Danny teamed up with Mountain Dew and Burton to build a one-of-a-kind pipe / park hybrid like nothing we’ve ever seen before. Snow Park Technologies crafted the pipe and topped it off with a channel, wall ride, volcano, C boxes, and rails built in. Built in Northstar this past May, Danny opened up the pipe to nine friends including Jack Mitrani, Kevin Pearce, Terje Haakonsen, Mikkel Bang, Mark McMorris, Christian Haller, Pat Moore, and Austen Sweetin for a day of shredding and grilling.

Mountain Dew x NY Art Dept. | Prohibition: New York City

10 September 2012, 18.37 | Posted in soda | 3 comments »

13999 Houston and Norfolk 540x358 Mountain Dew x NY Art Dept. | Prohibition: New York City
As if New York City didn’t have enough problems, Mayor Bloomberg has caused another with his quest to outlaw soda in quantities bigger than 16 ounces. While its certainly an example of misguided politics, it has created a lane for soda marketers to have some fun. Just in time for the vote on the soda ban this Thursday, September 13, Mountain Dew and the New York Art Department have joined forces for an outdoor campaign entitled “PROHIBITION: NEW YORK CITY” and are asking people to Instagram it tagged #dewyorkcity. Check out some more of the campaign locations after the jump.

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Deweezy Web Series

09 August 2012, 22.17 | Posted in Music, Skateboarding, videos | 2 comments »


It’s inarguable that Lil Wayne’s foray into skate is fascinating on many levels, here’s to hoping that his new 10 part web series isn’t just one long Mountain Dew commercial.

Mountain Dew | Keelan’s Perspective

01 May 2012, 12.34 | Posted in Skateboarding, videos | No comments »


Is there any way Mountain Dew can lose with this team: Paul Rodriguez, Theotis Beasley, Keelan Dadd, Boo Johnson, Justin Schulte, Cody Davis, Carlos Zarazua, Tulio De Oliveira, and Mike Franklin? The answer is no. The evidence is above.

Mt Dew Welcomes Justin Schulte

23 April 2012, 23.37 | Posted in Skateboarding, videos | No comments »


Justin Schulte is fucking stoked right now. And he deserves it. Peep his ridiculous welcome video from P-Rod and Mountain Dew.