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Posts tagged ‘nike snowboarding’

Nike LunarEndor QS LED

18 November 2013, 12.39 | Posted in boots, snowboarding | 1 comment »


From the Star Wars inspired name to a LED swoosh that would blow even Marty McFly’s mind, the new LunarEndor Quickstrike snowboarding boots from Nike are a sci-fi geeks wet dream. Add that to one of the most performance driven boots on the market and you have this year’s most interesting snowboard boot. Check out some more bust worthy looks after the jump. These will be on Nike Olympic-bound athelete’s feet during final qualifiers and will hit SB accounts mid december. Great Scott!

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Nike Never Not | Gigi Ruf Full Part

30 October 2013, 11.41 | Posted in snowboarding, videos | 1 comment »


If they wanted to, Nike could keep releasing pieces from Never Not for the next three seasons. If you haven’t peeped it yet, get zenned out with Gigi in the backcountry, guaranteed it will make your day.

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Nike | Never Not Part 2 (Full Length)

21 October 2013, 10.19 | Posted in snowboarding, videos | 1 comment »


Even with the endless barrage of clips, out takes and side stories, Nike’s epic Never Not keeps giving up the goods. Part 2, which basically tells the behind the scenes story of Part 1, is definitely one of the realest pieces of shred documentary we’ve seen in a while. Turn off the phone for an hour and get stoked!

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Nike ZF1 | Black on Black

17 October 2013, 13.42 | Posted in boots, snowboarding | 1 comment »

ZF1 Black Nike ZF1 | Black on Black
Speaking of Nike, we’d just like to point out that no amount of design or pro influence by any brand could even come close to the sublime radness that are the ZF1 black on blacks. Nike just got it like that. See the retail list for this banger here.

Nike Never Not | Natas Kaupas

17 October 2013, 13.33 | Posted in Art, snowboarding | 1 comment »


Natas Kaupas is a rare figure who can maintain his artistic (and shred) integrity while taking big ticket corpo jobs with the likes of Quiksilver and Nike. We salute him for that. Check out his vision for Never Not in Nike’s 13th dispatch about the video.

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Nike Never Not | AK to Austria

09 September 2013, 12.25 | Posted in Uncategorized | 1 comment »


This latest all-powder teaser from Nike’s Never Not is so zen it fucking hurts. You’ll be ready to never see another summer again after watching this one. Never Not drops next Monday.

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Nike Never Not Official Teaser Part 1

03 September 2013, 14.20 | Posted in snowboarding, videos | 1 comment »


If you’re bored today and suffering some post Labor Day doldrums, we suggest you open up a brew or a bottle and play along to Nike’s new teaser for Never Not. Although only three minutes long, there are enough high fives (and low fives) to get you a healthy buzz if you take a drink each time you see one. Watch it again and double the fun! Never Not drops on iTunes on September 16.

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Nike Snowboarding x SUPERKOLDIE

27 August 2013, 10.07 | Posted in Accessories, beer, snowboarding | No comments »

NIKE SUPERKOLDIE copy Nike Snowboarding x SUPERKOLDIE
We introduced you to our favorite new frosty brew enhancing brand SUPERKOLDIE a few weeks back. While we already back them for the great work they do in keeping our favorite bevvy cold, we are even more stoked on them after seeing their collabo coozy with Nike Snowboarding for Never Not. You’re gonna have to be crafty to get a hold of one of these. Check some more looks after the jump.

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Nike Never Not | Justin Bennee Up Close

26 August 2013, 09.20 | Posted in snowboarding, videos | 1 comment »


In the latest preview segment from Nike’s upcoming video “Never Not,” we get a look at a street spot session from start to finish with Justin Bennee. It’s rad to see that even for a G like Bennee, landing a massive up-ledge to flat is not an easy thing to do.

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Nike Snowboarding | Up Close: Austin Smith

12 August 2013, 09.10 | Posted in snowboarding, videos | 1 comment »


He’s so famous as one of the founding fathers of Drink Water that sometimes we forget that Austin Smith is one of the raddest riders in the game. Get to know that side of him again in this latest short from Nike’s Never Not.

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