Posts tagged ‘oakley’

Love & Guts Art Show Video

29 June 2010, 18.45 | Posted in Art, Skateboarding, Tragedy, videos | No comments »

Check out this edit from Oakley featuring Pat Ngoho, Steve Caballero, Steve Olson, Lance Mountain and others setting up the Redbull Space in SoHo, and explaining the theme of the Love & Guts art show.

Oakley x Shaun White | Holbrook

15 April 2010, 09.43 | Posted in lifestyle, sunglasses | 4 comments »

Since bringing back the Frogskin, the ridiculous demand for these once simple, almost throwaway glasses has gotten to the point where Oakley has had to figure out ways to satisfy their lifestyle consumer with a slightly more performance oriented frame. Last year it was the Jupiter, which although well-received for the most part, didn’t quite satisfy everyone. For round two, Oakley tapped brother wunderkind, Shaun and Jesse White to come up with the Holbrook, a newer school take on classic American frames. We like em. Get your preorder on right here. Full colorways after the jump. Via Lasse Anderson.

Read more

Oakley x Gretchen Bleiler | Snow Angels

04 April 2010, 14.20 | Posted in Events, girls, snowboarding | No comments »

If your spring shred sessions were particularly devoid of ladies this weekend, here’s why. They’re all at Gretchen Bleiler’s signature Snow Angels Invitational event in Aspen.

Jake Blauvelt on Oakley Apparel

23 February 2010, 17.41 | Posted in apparel, team | No comments »

Rider’s rider Jake Blauvelt has just been put on to Oakley’s Pro Rider Series apparel team. Although its hard to believe, he’s already been on Oakley eyewear for ten years and now he will be leading the direction of Oakley apparel along with Eero Ettala and Eiki Helgason. Thats some good shit. Go here for more.

Oakley 21 X Games Medals

02 February 2010, 23.41 | Posted in awards, Competitions, snowboarding | No comments »

Oakley definitely knows how to pick their competitive athletes. The big O took a total of 21 medals at Winter X 14 this past weekend including 10 golds, 6 silvers, and 5 bronze. From Gretchen Bleiler and Shaun White to Halldor Helgason and Eero Ettala, the whole team was on fire. You can peep Oakley’s big X photo gallery here.

Tags: |

Rootbeer Blue Iridium Frogskins

01 February 2010, 15.45 | Posted in special editions, sunglasses | 3 comments »

Oakley is dropping another variation of their buttery brown Rootbeer Frogskin frame. The Rootbeer Cyan Fade with Blue Iridium drops on February 10th and will no doubt promptly sell out.

Tags: |

Oakley Anti-Freeze Frogskins

11 January 2010, 16.32 | Posted in special editions, sunglasses | 1 comment »

Rad Collector - Oakley Anti-Freeze Frogskins
The other standout piece at the Oakley booth at Agenda were these transparent slime green Frogskins. Dubbed, “Anti Freeze,” there is a rumor that if you were tapped in the backcountry with a stalled out sled, you could melt these down for one last chance at getting the engine started. They will be sold out before they drop. Another look after the jump.

Read more

Tags: | |

Oakley x Primitive | P-Rod Frogskin

09 January 2010, 11.42 | Posted in collabs, Skateboarding, sunglasses | 7 comments »

Rad Collector - Oakley x Primitive P-Rod Frogskin
Another banger from Agenda this weekend is P-Rod’s Primitive x Oakley Frogskin. Just like his Primitive Nixon from a little while back, the Frogskin comes in P-Rizzle’s trademark purple. Take a closer look after the jump.

Read more

Tracking Eero BC Episode #2

21 December 2009, 21.22 | Posted in snowboarding, tv | No comments »

For the second portion of Eero’s Ettala’s time in British Columbia filming for “Tracking Eero”, he really got the trip of a lifetime, full-on pow sessions with living legend Terje Haakonsen and buck wile young buck Jake Blauvelt. Here’s a teaser until the full thing comes out next year. Tracking Eero airs on Fuel on Sunday’s at 8:30.

Oakley Arctic Challenge Postponed

14 December 2009, 14.59 | Posted in Competitions, snowboarding, weather | No comments »

Rad Collector - Oakley Arctic Challenge Postponed
In some news that is sure to be disappointing to everyone from riders to environmentalists to the shred dogs counting on a “Blonde Avalanche” New Year’s party, it’s just been announced that the Oakley Arctic Challenge has been postponed until March. The format change to slopestyle didn’t help things but it seems most likely that humanity’s continued disregard for global warming is the true culprit. The official statement said this:

To protect the partners investments in TAC, the organization decided today
to postpone the event to March. Warmer temperatures than normal in both
November and December has made it impossible to produce enough snow.

Hopefully they are back in business for the new projected date of March 5.