Solid group of dudes, awesome team, awesome video of Coalatree team in Puerto ...
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Michael Cohen
My buddy Evan Dennis did this dope short film a few years ago's for N.Y. ...
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Andrew Guan
Staring Vans China pro skater Cyres Wang, filmed by Tommy Zhao. ...
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Posts tagged ‘the standard’

WeSC x The Standard | The Superlative Standard Experience

10 November 2011, 12.38 | Posted in Accessories, Events, collabs | No comments »

IMG 7430 WeSC x The Standard | The Superlative Standard Experience
Last night in NYC the launch party for the collaboration between WeSC and The Standard went down at the hotels night club, Le Bain. The event jumped off with a screening of Cheryl Dunn’s film “NYC Dream Jam”, a Kanon Vodka open bar, and a live performance by Steed Lord. Guests included WeSC’s own Tracy Anderson, Amy Gunther, Ricky Powell, Alex Corporan and many more. Check out the entire WeSc x The Standard collection here and peep some snaps from the event after the jump.

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Quiksilver x The Standard 2010

07 July 2010, 13.01 | Posted in boardshorts, collabs, hotels, sunglasses | No comments »

We thought the Quiksilver x The Standard vending machine project was one of the more creative collabos last summer so we’re not surprised to see that they are back for round two. This time, in addition to the board shorts and bikini they’ve added Quik sunglasses and Shiseido sunscreen to the vending machines, which also feature a video interface where you can watch the above video. The Quiksilver x The Standard 2010 collection is limited to 250 pieces of each product. Full collection looks after the jump.

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Quiksilver x Standard Boardshort Vending Machines

15 October 2009, 15.23 | Posted in collabs, hotels, lifestyle | No comments »

Rad Collector - Quiksilver x Standard Boardshort Vending Machines
We brought you the first look at the Quiksilver boardshort vending machine project at the Standard Hotels in Miami, LA and NY. They’ve finally launched them with a series of parties capped off by the opening of the Standard rooftop in NYC during the NY Surf Film Festival. Word, now you can officially leave your shorts at home.

DC Gold Standard Kickoff

31 July 2009, 17.56 | Posted in Parties, hotels | 1 comment »

Rad Collector - DC Gold Standard Kickoff
It’s an action sports party bonanza this week. Across the country DC is holding court at the Standard LA and kicked things off for their Gold Standard 2009 last night. While Peanut Butter Wolf rocked, heads like Nick Dompierre, Chad Cagy, Jolene Van Vugt, Ikka Backstrom, Kimmy Fasani, Aaron Bittner, and Corey Bohan partied with Hollywood types and other industry hangers on. The Gold Standard 2009 is sponsored by Monster Energy, Codemasters’ DiRt 2, New Era, FUEL TV and TransWorld Media. Check out the pics after the jump.

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K2 x Penguin Launch Party

31 July 2009, 14.38 | Posted in Parties, collabs, snowboarding | No comments »

Rad Collector - K2 x Penguin Launch Party
K2 and Original Penguin had a launch party for their board/boot/binding collab this Wednesday at the brand new Standard Hotel in NYC. The party was fire, although perhaps the least bro-brah in the history of snowboarding parties, with top notch accouterments and a high concentration of beautiful people. The K2 crew held it down and Eero Niemela was in the house to co-sign for the Slayblade, which he’ll be shredding this year. “Its a stiff, fast board,” he said, “I’m stoked to be riding it.” The Penguin-inspired graphics, although still kind of random, look good on the product – it will be interesting to see who picks up this setup this year. More pics after the jump.

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Quiksilver x The Standard | Boardshort Vending Machine

30 July 2009, 15.19 | Posted in boardshorts, collabs, hotels | No comments »

Rad Collector - Quiksilver x The Standard Boardshort Vending Machine
This is some inside of the box thinking right here. Quiksilver has installed board short vending machines by the pool at The Standard Hotels in LA, Miami, NY, and Hollywood. Now even if you spaced on packing them you’re still all good to get wet. Each city has a specific colorway and the shorts are meant to emulate a retro design which means they are a bit tight – what else would you expect at The Standard though? In some more good thinking, there is a women’s bikini available in each machine as well so a quick game of “who can get naked and into a suit first” should be more than manageable. Check out the trunks after the jump.

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