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Radcollector.com: Columns | Kelly Williams | WAAR/We Are Runts First Look

Kelly Williams

WAAR/We Are Runts First Look

15 March 2012, 22.43 | Posted in Art & Design, Culture, Fashion & Footwear, Products, Project News, Uncategorized | Comments Off

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No longer a part of the Comune camp, Michael Quinones is now involved with a pretty exciting new label called We Are Runts. I’ll let them do the explaining:

We Are Runts [or WAAR] is a creative lifestyle brand built with a product assortment of repurposed vintage military surplus and or short run/deadstock fabrics.  Each piece has been updated, reconstructed and adapted with a modern silhouette while keeping the color palette and utilitarian details of military garb, in addition to being manufactured domestically.  Essentially, it is a collection and identity of kids that grew up, but never stopped loving their youth and what has shaped their lives now as adults (well, sort of adults).
Conceived on the decision to rely on each other, not work for others, the idea of RUNTS and the history of the name really began a while back for us.  We’d constantly refer to each other and our larger group of close friends as ‘RUNTS’ in the industry.  We were always the little guys in the office as far as ownership, and were constantly looking out for each other.  That is the same mentality that we’ve tried to bring here; a group of friends working together and looking out for each other.”

For more information, stay updated at WeAreRunts.com

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