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Nike THE POOL Layout

17 May 2011, 22.41 | Posted in bmx | No comments »

We brought you the trailer for Nike’s rad BMX project, The Pool, now we have some looks at the actual facility as reported by our brothers at Curated. See the complete layout here.

This past weekend, Nike and the London Borough of Barking and Dagenham launched The Pool – an innovative state-of-the-art BMX park in a refurbished a public swimming pool that is due to be demolished. Simon Charlesworth (Brand Lead Nike Action Sports) outlines the goals for the project: “We wanted to develop something that excites BMX fans in and around the area, creates a surge of interest in the sport and serves the people of Barking and Dagenham. The Pool perfectly encapsulates the youthful energy, creativity and self- expression that characterizes not only the world of BMX but also the wider action sports community.”

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