Urb Tradeshow Brasil

While tradeshows are par for the course in the US and Europe, in emerging markets they are a big deal because they represent new closer ties with the global action sports industry. Even just a few years ago you might have had to get premium skate and snowboard gear from a re-seller that bought the stuff retail in the US and charged 5 times the price back home That’s why Brasil is stoked on their first ever skate and lifestyle specific tradeshow Urb. Happening on October 30 and 31, Urb has everyone from Levi’s to Toy Machine to Anti-Hero to Sk8mafia plus Brasilian brands like Future, Live, and Vida Libre. If you’re in Sao Paulo for Halloween, hit it up! Full info is here.