Category ‚eco‘

Coalatree | Harvest on the Farm

10 September 2013, 12.39 | Posted in apparel, eco | 1 comment »

Tons of brand are pushing “eco” this and “organic” that these days but the crew behind Coalatree actually lives the life to the core right down to their farm in Colorado. This is just a feel-good edit about what can be done if you really make an effort to live better.

Read more


Element | No Board Left Behind

25 April 2013, 13.08 | Posted in completes, eco, Skateboarding | No comments »

The name might be a little heavy handed but you have to admit that Element’s “No Board LEft Behind” program and skateboards are a pretty rad idea. Basically people donate beat up decks to Element’s offices and drop-boxes, and Element remakes them into completes. Get one here.


etnies | Buy a Shoe Plant a Tree 2013

08 March 2013, 16.25 | Posted in eco, feel good, Skateboarding, Sneakers | No comments »

Not even the most jaded asshole can front on etnies’ “Buy a Shoe Plant a Tree” program which has planted 200,000 trees in only two years in both Costa Rica and Brasil, two nations with some of the most crucial deforestation problems in the world. They are back at it again for 2013 with a greater commitment to Brasil and an entire collection dedicated to the cause, hit the jump to see all the included kicks.

Read more


Burton x Bionic Yarn

18 February 2013, 18.36 | Posted in collabs, eco, snowboarding | 2 comments »

Another sneak peek from Burton’s 2014 snow line comes in the form of this mini collection with Bionic Yarn. If you haven’t heard about it yet, Bionic, which is backed and repped by Pharrel (yes that Pharrel) is a sustainable yarn company that makes yarn that is up to 45% recycled and can be 400% stronger than traditional yarn. The basic collection includes a puffy, gloves, and an aviator style beanie that boast the clean design and good pattern use you’d expect from something Skateboard P is cosigning. More looks after the jump.

Read more

etnies Presents: Brasileiro

31 July 2012, 14.45 | Posted in eco, feel good, Skateboarding, videos | No comments »

We have a special place in our hearts for Brasil so were extra stoked to see that etnies has extended their rad tree planting initiative there. There’s a lot of good going on here.

Tags: |

etnies | Design the Next Eco Tee

15 May 2012, 18.25 | Posted in contests, eco, videos | 1 comment »

etnies has long been a supporter of environmental causes and keeping a light footprint in general so it’s no surprise that they’ve launched the “Design the Next Eco Tee” contest. Watch the video above, which happens to rank as one of the strangest we’ve ever seen, for rules and then get on to getting one of your designs in the etnies Eco collection as well as a grip of kicks and a hand carved wooden surfboard. Good Luck!


etnies | Buy a Shoe, Plant a Tree Brasil

07 February 2012, 10.49 | Posted in eco, feel good, Skateboarding, Sneakers | No comments »

etnies, who made huge waves in Costa Rica with their altruistic “Buy a Shoe, Plant a Tree” program, has now focused on making a dent in restoring the rainforest by bringing the program to Brasil. Concentrated on the Atlantic Rainforest in Sao Paulo state, the program is a partnership with Trees for the Future that promises to plant 100,000 trees throughout 2012 for every purchase of etnies Jameson 2 and Jameson 2 Eco men’s and kid’s shoes as well as girl’s Caprice Eco and Circe Eco shoes. Good shit.

Tags: |

Mountain Dew x Burton Snowboards | Green Mountain Project

23 November 2011, 19.58 | Posted in apparel, collabs, eco, snowboarding, videos | 1 comment »

Mountain Dew and Burton Snowboards have announced that they are partnering up through Danny Davis to produce some sustainable t-shirts through the Green Mountain Project. The shirts look cool and are made from 50% recycled Mountain Dew bottles and 50% organic cotton. The only downside is that some kid has to drink the soda to make the bottle empty to be recycled. The shirts are available now exclusively at Burton flagship stores in the US. Check out full styles after the jump.

Read more

Element Emerald Collection Launch at Saturdays

15 July 2011, 13.22 | Posted in apparel, eco, Shoes, Skateboarding | 2 comments »

Element launched their grown up and super green Emerald collection at Saturday’s Surf in NYC yesterday. While most of the pieces borrow from heritage brands in terms of style, the level of detail especially in the footwear of the Emerald collection is impressive. When you add to that an incredible commitment to eco sustainability in the production of the line, you have something that is very unique to the skate world. Check out complete looks after the jump by Jacob Breinholt.

Read more

etnies Pura Vida Part 2

03 May 2011, 13.50 | Posted in eco, Skateboarding, Sneakers, videos | No comments »

We brought you the first installment of “etnies Pura Vida,” the travelogue story of etnies’ mission to Costa Rica to create a new rainforest there. Part two just dropped today. To get involved go here!