Giovanni Reda shot fellow WeActivists Clint Peterson, Ray Barbee, Oscar Meza, Chris Pastras, Wieger van Wageningen, Cooper Wilt and Tony Manfre as well as Arto Saari at Brooklyn Projcts LA for the Spring 2013 Collection.

Radcollector columnist, Monster editor in chief, and German skate documentarian Oliver Tielsch is curating a dope exhibit opening today that focuses specifically on New York City’s relationship with skateboarding. If you are anywhere near Köln aka Cologne go check out NYC|C including works by Giovanni Reda, Todd Jordan, Mike O’Meally and more. NYC|C runs through October 18. Full info is after the jump.

Giovanni Reda makes everything in skateboarding better. Just peep the hilariousness he adds to the new ad series for Kenny Anderson’s vulc pro model Converse. Fucking priceless. Hit the jump for parts two and three.

What do you get when you cross Sports Illustrated Swimsuit Issue cover model Kate Upton in a jog bra with two foul mouthed cockroaches played by Giovanni Reda and Felix Arguelles? Maybe the best skate ad of the year. Enjoy and if your boss has a problem with you playing this at work, you need a new job.

Skateboarder Magazine give us this rad look into Giovanni Reda’s crib. Notoriously expressive, Reda is actually pretty reserved in this edit and looking quite svelte as well. He’s got some gems in there, definitely remants of a life well lived.

The Berrics put together this edit from Giovanni Reda’s launch of his photo exhibit and book “Demigods and Cosmic Children.” The commentary comes from guests who are featured in the book from the likes of Eric Koston to Elijah Wood, and of course Reda himself.

The Berrics Canteen has just received their stock of the DVS x Wednesdays with Reda Berra 3. Wednesday lovers can go here to purchase now or here to peep the pics from the release party at KCDC.

KCDC in Brooklyn was jumpin off Saturday night for the release of the DVS “Wednesdays with Reda” shoe. DVS team riders Kerry Getz, Chico Brenes, Jeron Wilson, and Daniel Castillo were in the building supporting Reda’s take over of hump day. The event was a banger, right down to the high end coffee being served in custom Reda mugs. Peep some pics from the event after the jump.

In a groundbreaking move for the skateboard industry, the day Wednesday has been given it’s own pro model by DVS. OK, it’s actually a collaborative version of the Berra 3 between Steve Berra, Giovanni Reda, and DVS to celebrate Reda’s show “Wednesday’s With Reda” on The Berrics, but it’s super rad that it just says Wednesdays on the side. Hump day will never be the same. To launch the shoe KCDC is having a coffee and cannolis party on Saturday March 20th. Full details after the jump.