Posts tagged ‘urb tradeshow’

URB Brasil Edition 3

05 November 2014, 14.56 | Posted in tradeshows | No comments »

Despite the recent Hypebeast article that paints a picture of Brasil as relatively ignorant in terms of streetwear culture, the recent 3rd edition of the URB Tradeshow in Sao Paulo definitely proves otherwise. In this video you see an organized and progressive streetwear/music/skate scene that you’d swear was shot at Agenda if everyone wasn’t speaking Portuguese. Trust us, Brasil is a good look.

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Urb Tradeshow Brasil

14 October 2013, 12.24 | Posted in Skateboarding, tradeshows | 1 comment »

While tradeshows are par for the course in the US and Europe, in emerging markets they are a big deal because they represent new closer ties with the global action sports industry. Even just a few years ago you might have had to get premium skate and snowboard gear from a re-seller that bought the stuff retail in the US and charged 5 times the price back home That’s why Brasil is stoked on their first ever skate and lifestyle specific tradeshow Urb. Happening on October 30 and 31, Urb has everyone from Levi’s to Toy Machine to Anti-Hero to Sk8mafia plus Brasilian brands like Future, Live, and Vida Libre. If you’re in Sao Paulo for Halloween, hit it up! Full info is here.